Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off.

Ash and Kane talk about viral clips in this episode. They discuss what traits viral clips have in common including the role of invoking emotions in people and why context (or lack of) can really make all the difference in making a clip go viral. They also share the top things you can do to increase your chances of going viral across different platforms including TikTok and YouTube.

KEY TAKEAWAYS
Your audio and visual quality matters; all social media algorithms take this into account as it’s a quick way to filter out of millions of videos.
Using good software, quality equipment like mics and ensuring a good wifi signal are all ways you can guarantee you are creating higher quality content.
Namedropping is an easy way to help your clip go viral. It gets people talking.
Content with strong opinions becomes viral as people want to give their own thoughts and opinions too.
Interviews which ask more unusual questions, which mean guests give more unique content to their usual interviews, are much more likely to be popular.
Clips with less context tend to provoke more intense responses from people watching, which creates virality.
Creating some form of controversy can increase your chances of going viral, for example, by interviewing someone controversial. Even asking more controversial questions that others might avoid makes you stand out.

BEST MOMENTS

"We always get our guests to namedrop people” 

“People just love to get upset for no reason”

“Sometimes with clips we leave context out because we know it will piss people off”

“One of the main ways you go viral on social media is through comments, likes don’t really make much difference”

VALUABLE RESOURCES

Website

EPISODES TO CHECK OUT NEXT

Comparing Podcast Production Options | using AI?

Building a High Ticket Offer | The Best Way to Monetise a Podcast

ABOUT THE HOSTS

Ashley Morris (Podcast Consultant) and Kane Baron  (Public Speaker) help independent podcasters launch, grow and monetise a podcast. They run the UK’s largest podcast agency for independent creators, Progressive Media. Progressive Media take care of all things production, copywriting, design and video for podcasters round the globe. They have also recently launched Pod Partnerships, a new venture created to connect established podcasters with valuable audiences and innovative brands to create and manage win-win sponsorship campaigns.

CONNECT & CONTACT

Instagram

LinkedIn

Email: podcast@progressiveproperty.co.uk

VALUABLE RESOURCES

Website

EPISODES TO CHECK OUT NEXT

Comparing Podcast Production Options | using AI?

Building a High Ticket Offer | The Best Way to Monetise a Podcast

ABOUT THE HOSTS

Ashley Morris (Podcast Consultant) and Kane Baron  (Public Speaker) help independent podcasters launch, grow and monetise a podcast. They run the UK’s largest podcast agency for independent creators, Progressive Media. Progressive Media take care of all things production, copywriting, design and video for podcasters round the globe. They have also recently launched Pod Partnerships, a new venture created to connect established podcasters with valuable audiences and innovative brands to create and manage win-win sponsorship campaigns.

CONNECT & CONTACT

Instagram

LinkedIn

Email: podcast@progressiveproperty.co.uk

Try Riverside free now: <a href="https://creators.riverside.fm/PodcastersPodcast">https://creators.riverside.fm/PodcastersPodcast</a> &amp; Use code: Podcast15 for an exclusive 15% off.
Ash and Kane talk about viral clips in this episode. They discuss what traits viral clips have in common including the role of invoking emotions in people and why context (or lack of) can really make all the difference in making a clip go viral. They also share the top things you can do to increase your chances of going viral across different platforms including TikTok and YouTube.
KEY TAKEAWAYS
<ul>
<li>Your audio and visual quality matters; all social media algorithms take this into account as it’s a quick way to filter out of millions of videos.</li>
<li>Using good software, quality equipment like mics and ensuring a good wifi signal are all ways you can guarantee you are creating higher quality content.</li>
<li>Namedropping is an easy way to help your clip go viral. It gets people talking.</li>
<li>Content with strong opinions becomes viral as people want to give their own thoughts and opinions too.</li>
<li>Interviews which ask more unusual questions, which mean guests give more unique content to their usual interviews, are much more likely to be popular.</li>
<li>Clips with less context tend to provoke more intense responses from people watching, which creates virality.</li>
<li>Creating some form of controversy can increase your chances of going viral, for example, by interviewing someone controversial. Even asking more controversial questions that others might avoid makes you stand out.</li>
</ul>
BEST MOMENTS
"We always get our guests to namedrop people” 
“People just love to get upset for no reason”
“Sometimes with clips we leave context out because we know it will piss people off”
“One of the main ways you go viral on social media is through comments, likes don’t really make much difference”
VALUABLE RESOURCES
<a href="https://progressivestudios.co/">Website</a>
EPISODES TO CHECK OUT NEXT
<a href="https://omny.fm/shows/the-podcaster-s-podcast/comparing-podcast-production-options-using-ai">Comparing Podcast Production Options | using AI?</a>
<a href="https://omny.fm/shows/the-podcaster-s-podcast/175-tpp">Building a High Ticket Offer | The Best Way to Monetise a Podcast</a>
ABOUT THE HOSTS
<a href="https://www.linkedin.com/in/ashley-morris-%F0%9F%8E%99%EF%B8%8F-056807234/">Ashley Morris</a> (Podcast Consultant) and <a href="https://www.instagram.com/kanebaronofficial">Kane Baron</a>  (Public Speaker) help independent podcasters launch, grow and monetise a podcast. They run the UK’s largest podcast agency for independent creators, <a href="https://www.linkedin.com/company/progressive-media-uk/about/">Progressive Media</a>. Progressive Media take care of all things production, copywriting, design and video for podcasters round the globe. They have also recently launched Pod Partnerships, a new venture created to connect established podcasters with valuable audiences and innovative brands to create and manage win-win sponsorship campaigns.
CONNECT &amp; CONTACT
<a href="https://www.instagram.com/kanebaronofficial">Instagram</a>
<a href="https://www.linkedin.com/in/ashley-morris-%F0%9F%8E%99%EF%B8%8F-056807234/">LinkedIn</a>
Email: podcast@progressiveproperty.co.uk
VALUABLE RESOURCES
<a href="https://progressivestudios.co/">Website</a>
EPISODES TO CHECK OUT NEXT
<a href="https://omny.fm/shows/the-podcaster-s-podcast/comparing-podcast-production-options-using-ai">Comparing Podcast Production Options | using AI?</a>
<a href="https://omny.fm/shows/the-podcaster-s-podcast/175-tpp">Building a High Ticket Offer | The Best Way to Monetise a Podcast</a>
ABOUT THE HOSTS
<a href="https://www.linkedin.com/in/ashley-morris-%F0%9F%8E%99%EF%B8%8F-056807234/">Ashley Morris</a> (Podcast Consultant) and <a href="https://www.instagram.com/kanebaronofficial">Kane Baron</a>  (Public Speaker) help independent podcasters launch, grow and monetise a podcast. They run the UK’s largest podcast agency for independent creators, <a href="https://www.linkedin.com/company/progressive-media-uk/about/">Progressive Media</a>. Progressive Media take care of all things production, copywriting, design and video for podcasters round the globe. They have also recently launched Pod Partnerships, a new venture created to connect established podcasters with valuable audiences and innovative brands to create and manage win-win sponsorship campaigns.
CONNECT &amp; CONTACT
<a href="https://www.instagram.com/kanebaronofficial">Instagram</a>
<a href="https://www.linkedin.com/in/ashley-morris-%F0%9F%8E%99%EF%B8%8F-056807234/">LinkedIn</a>
Email: podcast@progressiveproperty.co.uk

The Podcasters Podcast is your ultimate guide on leveraging podcasting and content creation to turn your passion into profit. Hosted by industry experts Ashley Morris and Kane Baron, this show delivers actionable insights, expert tips, and cutting-edge strategies for podcasters at every level.

From learning how to start a podcast, to content on podcast monetisation strategies like sponsorship, premium content and selling your products & services. Additionally, they explore techniques for building your personal brand, allowing you to establish yourself as an authority in your niche and grow your influence.

With short, actionable, how-to episodes as well as interviews with some of the biggest and best creators in the UK and across the globe. Episodes are packed with proven methods to expand your audience and grow your personal brand in order to monetise your content. This podcast also keeps you informed about the latest developments and industry news in the podcasting world so you can stay ahead of the curve.

Ash and Kane host this show to help independent podcasters launch, grow and monetise a podcast. Beyond the content, they offer support with all things production at Progressive Media (The UK’s largest podcast agency for independent creators). They also help established podcasters connect with brands in win-win sponsorship partnerships as well as offering podcast consultancy, mentoring and public speaking.

Connect with Ash on LinkedIn here:

https://www.linkedin.com/in/ashley-morris-%F0%9F%8E%99%EF%B8%8F-056807234/

Connect with Kane on Instagram here:

https://www.instagram.com/kanebaronofficial?utm_source=ig_web_button_share_sheet&igsh=ZDNlZDc0MzIxNw==

The Podcasters Podcast is your ultimate guide on leveraging podcasting and content creation to turn your passion into profit. Hosted by industry experts Ashley Morris and Kane Baron, this show delivers actionable insights, expert tips, and cutting-edge strategies for podcasters at every level.
From learning how to start a podcast, to content on podcast monetisation strategies like sponsorship, premium content and selling your products &amp; services. Additionally, they explore techniques for building your personal brand, allowing you to establish yourself as an authority in your niche and grow your influence.
With short, actionable, how-to episodes as well as interviews with some of the biggest and best creators in the UK and across the globe. Episodes are packed with proven methods to expand your audience and grow your personal brand in order to monetise your content. This podcast also keeps you informed about the latest developments and industry news in the podcasting world so you can stay ahead of the curve.
Ash and Kane host this show to help independent podcasters launch, grow and monetise a podcast. Beyond the content, they offer support with all things production at Progressive Media (The UK’s largest podcast agency for independent creators). They also help established podcasters connect with brands in win-win sponsorship partnerships as well as offering podcast consultancy, mentoring and public speaking.
Connect with Ash on LinkedIn here:
<a href="https://www.linkedin.com/in/ashley-morris-%F0%9F%8E%99%EF%B8%8F-056807234/" data-stringify-link="https://www.linkedin.com/in/ashley-morris-%F0%9F%8E%99%EF%B8%8F-056807234/" data-sk="tooltip_parent">https://www.linkedin.com/in/ashley-morris-%F0%9F%8E%99%EF%B8%8F-056807234/</a>
Connect with Kane on Instagram here:
<a href="https://www.instagram.com/kanebaronofficial?utm_source=ig_web_button_share_sheet&amp;igsh=ZDNlZDc0MzIxNw==" data-stringify-link="https://www.instagram.com/kanebaronofficial?utm_source=ig_web_button_share_sheet&amp;igsh=ZDNlZDc0MzIxNw==" data-sk="tooltip_parent">https://www.instagram.com/kanebaronofficial?utm_source=ig_web_button_share_sheet&amp;igsh=ZDNlZDc0MzIxNw==</a>

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