Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off.

Katie Lyons, a celebrity talent booker, joins Ash and Kane in this episode. She talks to Ash and Kane about her approach to booking guests, sharing her successful strategies including why approaching guests directly never works! Listen in to learn how to get a good name on your show even if you don’t have a big budget and how you can give yourself an edge over your competitors when booking celebrities for your podcast show.

KEY TAKEAWAYS
 Katie has worked for indie broadcasters and the likes of the BBC producing everything from festival programming to breakfast shows and now she books top names for podcasts including Tom Hardy, Sir David Jason and even Steven Spielberg!
COVID effectively stopped TV and in between homeschooling, Katie recognised the market for booking podcasts and this is when she began matching celebrities to podcasts.
Katie’s network which she has built over the years is one of her most valuable assets.
Persistence, looking for an ‘in’ with celebs and selling the benefits to them is a way to give yourself an edge over competitors. 
When approaching podcasters, Katie always asks for their wishlist of celebrity guests as a good starting point but she advises hosts to be realistic. 
Research is key, every big celebrity has a multitude of people working with them, so knowing who to go to is essential.
If you are paying for a celebrity, ensure you create a proper contract with them, think about things like collaborations, social media posting etc!
If a celebrity wants to promote something you are more likely to get discounted rates, sometimes there won’t be a charge at all.
Even though Katie gets a lot of inbound leads, she still does a lot of outreach, to get the right celebrities for the right podcasts and vice versa.

BEST MOMENTS

"I always ask a producer for their wish list”

“Even if you know the talent there’s no point going to them directly because they’ll still need to speak to their agent” 

“You’ve got to know the right person to go to”

“I’ve found such a niche, it’s going really well”

VALUABLE RESOURCES

katie@starbookings.co.uk

Website

EPISODES TO CHECK OUT NEXT

Comparing Podcast Production Options | using AI?

Building a High Ticket Offer | The Best Way to Monetise a Podcast

ABOUT THE HOSTS

Ashley Morris (Podcast Consultant) and Kane Baron (Public Speaker) help independent podcasters launch, grow and monetise a podcast. They run the UK’s largest podcast agency for independent creators, Progressive Media. Progressive Media take care of all things production, copywriting, design and video for podcasters round the globe.They have also recently launched Pod Partnerships, a new venture created to connect established podcasters with valuable audiences and innovative brands to create and manage win-win sponsorship campaigns.

CONNECT & CONTACT

Instagram

LinkedIn

Email: podcast@progressiveproperty.co.uk

Try Riverside free now: <a href="https://creators.riverside.fm/PodcastersPodcast">https://creators.riverside.fm/PodcastersPodcast</a> &amp; Use code: Podcast15 for an exclusive 15% off.
Katie Lyons, a celebrity talent booker, joins Ash and Kane in this episode. She talks to Ash and Kane about her approach to booking guests, sharing her successful strategies including why approaching guests directly never works! Listen in to learn how to get a good name on your show even if you don’t have a big budget and how you can give yourself an edge over your competitors when booking celebrities for your podcast show.
KEY TAKEAWAYS
<ul>
<li> Katie has worked for indie broadcasters and the likes of the BBC producing everything from festival programming to breakfast shows and now she books top names for podcasts including Tom Hardy, Sir David Jason and even Steven Spielberg!</li>
<li>COVID effectively stopped TV and in between homeschooling, Katie recognised the market for booking podcasts and this is when she began matching celebrities to podcasts.</li>
<li>Katie’s network which she has built over the years is one of her most valuable assets.</li>
<li>Persistence, looking for an ‘in’ with celebs and selling the benefits to them is a way to give yourself an edge over competitors. </li>
<li>When approaching podcasters, Katie always asks for their wishlist of celebrity guests as a good starting point but she advises hosts to be realistic. </li>
<li>Research is key, every big celebrity has a multitude of people working with them, so knowing who to go to is essential.</li>
<li>If you are paying for a celebrity, ensure you create a proper contract with them, think about things like collaborations, social media posting etc!</li>
<li>If a celebrity wants to promote something you are more likely to get discounted rates, sometimes there won’t be a charge at all.</li>
<li>Even though Katie gets a lot of inbound leads, she still does a lot of outreach, to get the right celebrities for the right podcasts and vice versa.</li>
</ul>
BEST MOMENTS
"I always ask a producer for their wish list”
“Even if you know the talent there’s no point going to them directly because they’ll still need to speak to their agent” 
“You’ve got to know the right person to go to”
“I’ve found such a niche, it’s going really well”
VALUABLE RESOURCES
katie@starbookings.co.uk
<a href="https://progressivestudios.co/">Website</a>
EPISODES TO CHECK OUT NEXT
<a href="https://omny.fm/shows/the-podcaster-s-podcast/comparing-podcast-production-options-using-ai">Comparing Podcast Production Options | using AI?</a>
<a href="https://omny.fm/shows/the-podcaster-s-podcast/175-tpp">Building a High Ticket Offer | The Best Way to Monetise a Podcast</a>
ABOUT THE HOSTS
<a href="https://www.linkedin.com/in/ashley-morris-%F0%9F%8E%99%EF%B8%8F-056807234/">Ashley Morris</a> (Podcast Consultant) and <a href="https://www.instagram.com/kanebaronofficial?utm_source=ig_web_button_share_sheet&amp;igsh=ZDNlZDc0MzIxNw==">Kane Baron</a> (Public Speaker) help independent podcasters launch, grow and monetise a podcast. They run the UK’s largest podcast agency for independent creators, Progressive Media. Progressive Media take care of all things production, copywriting, design and video for podcasters round the globe.They have also recently launched Pod Partnerships, a new venture created to connect established podcasters with valuable audiences and innovative brands to create and manage win-win sponsorship campaigns.
CONNECT &amp; CONTACT
<a href="https://www.instagram.com/kanebaronofficial">Instagram</a>
<a href="https://www.linkedin.com/in/ashley-morris-%F0%9F%8E%99%EF%B8%8F-056807234/">LinkedIn</a>
Email: podcast@progressiveproperty.co.uk

The Podcasters Podcast is your ultimate guide on leveraging podcasting and content creation to turn your passion into profit. Hosted by industry experts Ashley Morris and Kane Baron, this show delivers actionable insights, expert tips, and cutting-edge strategies for podcasters at every level.

From learning how to start a podcast, to content on podcast monetisation strategies like sponsorship, premium content and selling your products & services. Additionally, they explore techniques for building your personal brand, allowing you to establish yourself as an authority in your niche and grow your influence.

With short, actionable, how-to episodes as well as interviews with some of the biggest and best creators in the UK and across the globe. Episodes are packed with proven methods to expand your audience and grow your personal brand in order to monetise your content. This podcast also keeps you informed about the latest developments and industry news in the podcasting world so you can stay ahead of the curve.

Ash and Kane host this show to help independent podcasters launch, grow and monetise a podcast. Beyond the content, they offer support with all things production at Progressive Media (The UK’s largest podcast agency for independent creators). They also help established podcasters connect with brands in win-win sponsorship partnerships as well as offering podcast consultancy, mentoring and public speaking.

Connect with Ash on LinkedIn here:

https://www.linkedin.com/in/ashley-morris-%F0%9F%8E%99%EF%B8%8F-056807234/

Connect with Kane on Instagram here:

https://www.instagram.com/kanebaronofficial?utm_source=ig_web_button_share_sheet&igsh=ZDNlZDc0MzIxNw==

The Podcasters Podcast is your ultimate guide on leveraging podcasting and content creation to turn your passion into profit. Hosted by industry experts Ashley Morris and Kane Baron, this show delivers actionable insights, expert tips, and cutting-edge strategies for podcasters at every level.
From learning how to start a podcast, to content on podcast monetisation strategies like sponsorship, premium content and selling your products &amp; services. Additionally, they explore techniques for building your personal brand, allowing you to establish yourself as an authority in your niche and grow your influence.
With short, actionable, how-to episodes as well as interviews with some of the biggest and best creators in the UK and across the globe. Episodes are packed with proven methods to expand your audience and grow your personal brand in order to monetise your content. This podcast also keeps you informed about the latest developments and industry news in the podcasting world so you can stay ahead of the curve.
Ash and Kane host this show to help independent podcasters launch, grow and monetise a podcast. Beyond the content, they offer support with all things production at Progressive Media (The UK’s largest podcast agency for independent creators). They also help established podcasters connect with brands in win-win sponsorship partnerships as well as offering podcast consultancy, mentoring and public speaking.
Connect with Ash on LinkedIn here:
<a href="https://www.linkedin.com/in/ashley-morris-%F0%9F%8E%99%EF%B8%8F-056807234/" data-stringify-link="https://www.linkedin.com/in/ashley-morris-%F0%9F%8E%99%EF%B8%8F-056807234/" data-sk="tooltip_parent">https://www.linkedin.com/in/ashley-morris-%F0%9F%8E%99%EF%B8%8F-056807234/</a>
Connect with Kane on Instagram here:
<a href="https://www.instagram.com/kanebaronofficial?utm_source=ig_web_button_share_sheet&amp;igsh=ZDNlZDc0MzIxNw==" data-stringify-link="https://www.instagram.com/kanebaronofficial?utm_source=ig_web_button_share_sheet&amp;igsh=ZDNlZDc0MzIxNw==" data-sk="tooltip_parent">https://www.instagram.com/kanebaronofficial?utm_source=ig_web_button_share_sheet&amp;igsh=ZDNlZDc0MzIxNw==</a>

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