The launch process of your podcast is essential to its success. Listen in with Ash and Kane to find out exactly why and what you should be doing to launch a number 1 podcast in the ‘pre-launch’ stage.

To find out about the first stage, the pre-pre-launch, listen to the previous episode of The Podcasters Podcast (45).

KEY TAKEAWAYS
This is the most important part of the launch process. The pre-launch is the period from two weeks, up until your launch date.
You can only get into new and noteworthy in the first 8 weeks of your podcast launch, so you want to push as much volume on launch day as possible and a great strategy to do this is with a giveaway.
Your prize for the giveaway doesn’t need to be a big-ticket item but making it specific to your audience is a great way to get as much interest as possible.
Social media lives are a good way to market your podcast in your pre-launch phase.
Utilise direct messages, connecting with your existing audience and talking to them about your giveaway is a proven strategy for a successful launch. Make sure they reply so you can then explain how they participate.
Spread out your communication e.g email one day, live a different day. You don’t want to bombard people with too much in one go.
Make sure you have 10 episodes recorded before going live. 6 to go live with and 4 for your ‘bank’ so you have content in reserve at all times.

BEST MOMENTS

“The overarching strategy is a giveaway”

“You have 12 hours for people to listen and subscribe to your show”

“I dmed about a thousand people”

“If you can handpick your listeners, you don’t need a lot of them you just need the valuable ones”

VALUABLE RESOURCES

Podcast Production - The Cost of the Wrong Choice

How to Launch a Number 1 Podcast - Part 1

Free Podcast Workshop

https://tinyurl.com/Pod-Help

ABOUT THE HOSTS

Kane Baron, Ashley Morris & Thom Luter manage over 150 live podcasts Including Rob Moore, Kevin Clifton, Shaa Wasmand MBE & more. 
Helping Entrepreneurs Launch, Scale & Monetise their podcast for over 6 years.

CONTACT METHOD

Website
LinkedIn

Email:podcast@progressiveproperty.co.uk

The launch process of your podcast is essential to its success. Listen in with Ash and Kane to find out exactly why and what you should be doing to launch a number 1 podcast in the ‘pre-launch’ stage.
To find out about the first stage, the pre-pre-launch, listen to the previous episode of The Podcasters Podcast (45).
KEY TAKEAWAYS
<ul>
<li>This is the most important part of the launch process. The pre-launch is the period from two weeks, up until your launch date.</li>
<li>You can only get into new and noteworthy in the first 8 weeks of your podcast launch, so you want to push as much volume on launch day as possible and a great strategy to do this is with a giveaway.</li>
<li>Your prize for the giveaway doesn’t need to be a big-ticket item but making it specific to your audience is a great way to get as much interest as possible.</li>
<li>Social media lives are a good way to market your podcast in your pre-launch phase.</li>
<li>Utilise direct messages, connecting with your existing audience and talking to them about your giveaway is a proven strategy for a successful launch. Make sure they reply so you can then explain how they participate.</li>
<li>Spread out your communication e.g email one day, live a different day. You don’t want to bombard people with too much in one go.</li>
<li>Make sure you have 10 episodes recorded before going live. 6 to go live with and 4 for your ‘bank’ so you have content in reserve at all times.</li>
</ul>
BEST MOMENTS
“The overarching strategy is a giveaway”
“You have 12 hours for people to listen and subscribe to your show”
“I dmed about a thousand people”
“If you can handpick your listeners, you don’t need a lot of them you just need the valuable ones”
VALUABLE RESOURCES
<a href="https://omny.fm/shows/the-podcaster-s-podcast/hiring-for-production">Podcast Production - The Cost of the Wrong Choice</a>
<a href="https://omny.fm/shows/the-podcaster-s-podcast/how-to-launch-a-number-1-podcast-part-1">How to Launch a Number 1 Podcast - Part 1</a>
<a href="https://events.progressivesuccess.co.uk/podcast-online-accelerator-ih-bookings/">Free Podcast Workshop</a>
<a href="https://tinyurl.com/Pod-Help" data-stringify-link="https://tinyurl.com/Pod-Help" data-sk="tooltip_parent">https://tinyurl.com/Pod-Help</a>
ABOUT THE HOSTS
Kane Baron, Ashley Morris &amp; Thom Luter manage over 150 live podcasts Including Rob Moore, Kevin Clifton, Shaa Wasmand MBE &amp; more.  Helping Entrepreneurs Launch, Scale &amp; Monetise their podcast for over 6 years.
CONTACT METHOD
<a href="https://progressivestudios.co/">Website</a> <a href="https://www.linkedin.com/in/ashley-morris-056807234/">LinkedIn</a>
Email: podcast@progressiveproperty.co.uk

The podcast for you, the podcaster! Tips, tricks, updates and intensive advice to start, grow and improve all aspects of your podcast from production, to marketing, to collaborations and more! Make sure to subscribe or follow on your platform of choice

The podcast for you, the podcaster! Tips, tricks, updates and intensive advice to start, grow and improve all aspects of your podcast from production, to marketing, to collaborations and more! Make sure to subscribe or follow on your platform of choice

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