The launch process of your podcast is essential to its success. Listen in with Ash and Kane to find out exactly why and what you should be doing to launch a number 1 podcast in the ‘pre-launch’ stage.

To find out about the first stage, the pre-pre-launch, listen to the previous episode of The Podcasters Podcast (45).

KEY TAKEAWAYS
This is the most important part of the launch process. The pre-launch is the period from two weeks, up until your launch date.
You can only get into new and noteworthy in the first 8 weeks of your podcast launch, so you want to push as much volume on launch day as possible and a great strategy to do this is with a giveaway.
Your prize for the giveaway doesn’t need to be a big-ticket item but making it specific to your audience is a great way to get as much interest as possible.
Social media lives are a good way to market your podcast in your pre-launch phase.
Utilise direct messages, connecting with your existing audience and talking to them about your giveaway is a proven strategy for a successful launch. Make sure they reply so you can then explain how they participate.
Spread out your communication e.g email one day, live a different day. You don’t want to bombard people with too much in one go.
Make sure you have 10 episodes recorded before going live. 6 to go live with and 4 for your ‘bank’ so you have content in reserve at all times.

BEST MOMENTS

“The overarching strategy is a giveaway”

“You have 12 hours for people to listen and subscribe to your show”

“I dmed about a thousand people”

“If you can handpick your listeners, you don’t need a lot of them you just need the valuable ones”

VALUABLE RESOURCES

Podcast Production - The Cost of the Wrong Choice

How to Launch a Number 1 Podcast - Part 1

Free Podcast Workshop

https://tinyurl.com/Pod-Help

ABOUT THE HOSTS

Kane Baron, Ashley Morris & Thom Luter manage over 150 live podcasts Including Rob Moore, Kevin Clifton, Shaa Wasmand MBE & more. 
Helping Entrepreneurs Launch, Scale & Monetise their podcast for over 6 years.

CONTACT METHOD

Website
LinkedIn

Email:podcast@progressiveproperty.co.uk

The launch process of your podcast is essential to its success. Listen in with Ash and Kane to find out exactly why and what you should be doing to launch a number 1 podcast in the ‘pre-launch’ stage.
To find out about the first stage, the pre-pre-launch, listen to the previous episode of The Podcasters Podcast (45).
KEY TAKEAWAYS
<ul>
<li>This is the most important part of the launch process. The pre-launch is the period from two weeks, up until your launch date.</li>
<li>You can only get into new and noteworthy in the first 8 weeks of your podcast launch, so you want to push as much volume on launch day as possible and a great strategy to do this is with a giveaway.</li>
<li>Your prize for the giveaway doesn’t need to be a big-ticket item but making it specific to your audience is a great way to get as much interest as possible.</li>
<li>Social media lives are a good way to market your podcast in your pre-launch phase.</li>
<li>Utilise direct messages, connecting with your existing audience and talking to them about your giveaway is a proven strategy for a successful launch. Make sure they reply so you can then explain how they participate.</li>
<li>Spread out your communication e.g email one day, live a different day. You don’t want to bombard people with too much in one go.</li>
<li>Make sure you have 10 episodes recorded before going live. 6 to go live with and 4 for your ‘bank’ so you have content in reserve at all times.</li>
</ul>
BEST MOMENTS
“The overarching strategy is a giveaway”
“You have 12 hours for people to listen and subscribe to your show”
“I dmed about a thousand people”
“If you can handpick your listeners, you don’t need a lot of them you just need the valuable ones”
VALUABLE RESOURCES
<a href="https://omny.fm/shows/the-podcaster-s-podcast/hiring-for-production">Podcast Production - The Cost of the Wrong Choice</a>
<a href="https://omny.fm/shows/the-podcaster-s-podcast/how-to-launch-a-number-1-podcast-part-1">How to Launch a Number 1 Podcast - Part 1</a>
<a href="https://events.progressivesuccess.co.uk/podcast-online-accelerator-ih-bookings/">Free Podcast Workshop</a>
<a href="https://tinyurl.com/Pod-Help" data-stringify-link="https://tinyurl.com/Pod-Help" data-sk="tooltip_parent">https://tinyurl.com/Pod-Help</a>
ABOUT THE HOSTS
Kane Baron, Ashley Morris &amp; Thom Luter manage over 150 live podcasts Including Rob Moore, Kevin Clifton, Shaa Wasmand MBE &amp; more.  Helping Entrepreneurs Launch, Scale &amp; Monetise their podcast for over 6 years.
CONTACT METHOD
<a href="https://progressivestudios.co/">Website</a> <a href="https://www.linkedin.com/in/ashley-morris-056807234/">LinkedIn</a>
Email: podcast@progressiveproperty.co.uk

The podcast for you, the podcaster! Tips, tricks, updates and intensive advice to start, grow and improve all aspects of your podcast from production, to marketing, to collaborations and more! Make sure to subscribe or follow on your platform of choice

The podcast for you, the podcaster! Tips, tricks, updates and intensive advice to start, grow and improve all aspects of your podcast from production, to marketing, to collaborations and more! Make sure to subscribe or follow on your platform of choice

The Podcasters Podcast

How to Launch a Number 1 Podcast - Part 2

One-Off live training with Kane to celebrate Podcast day 30th September 7pm BST: https://www.progressivesuccess.co.uk/podcastday

Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off. 

Ash and Kane talk about two successful ways you can monetise your podcast pre-launch and at launch, either via sponsorship or launching with an offer. Make sure to check out episodes focused on the stages of launching a podcast for a more in-depth look at how to create an offer: 

https://omny.fm/shows/the-podcaster-s-podcast/how-to-launch-a-number-1-podcast-part-1

https://omny.fm/shows/the-podcaster-s-podcast/046-how-to-launch-a-number-1-podcast-part-2

KEY TAKEAWAYS
It is more than possible to get good sponsorship deals before you launch your podcast. There are various business models out there that use a similar approach, such as festivals and start-ups.
Approach pitching to sponsors like a partnership, show them what you can offer to them and what they will be getting out of working with you.
Podcasting advertising gives the highest return on spend -vs- any other type of advertising, more than TV, social media, and YouTube.
If you have a course, mastermind, mentoring or anything information based, this works great to give as a launch offer. Even if you don’t have any of these things you can create a course or mentorship specifically as a subscribing bonus or prize.

BEST MOMENTS

"Anytime someone tells us you can’t monetise a podcast before you launch we laugh in their face”

“We’re basically a comedy show at this point”

“Podcast advertising sees the highest return on ad spend compared to any other advertising”

VALUABLE RESOURCES

Website

EPISODES TO CHECK OUT NEXT

How to launch a podcast:

https://omny.fm/shows/the-podcaster-s-podcast/how-to-launch-a-number-1-podcast-part-1

https://omny.fm/shows/the-podcaster-s-podcast/046-how-to-launch-a-number-1-podcast-part-2

Comparing Podcast Production Options | using AI?

Building a High Ticket Offer | The Best Way to Monetise a Podcast

ABOUT THE HOSTS

Kane Baron & Ashley Morris run the UK's first and largest Podcast Agency, Progressive Media.

They specialise in planning, launching, and Growing Podcasts that Generate Leads, Revenue and Business opportunities as well as helping Experts and Entrepreneurs improve Credibility and Positioning within their niche to Scale their Personal Brand and Business.

Kane and Ashley manage over 100 Podcasters every week Including Rob Moore, Kevin Clifton and Dapper Laughs. They have supported hundreds of Podcasts in generating tens of Millions in combined Revenue.

Progressive Media have provided Production, Marketing and Consultancy services to help creators Launch, Scale & Monetise their Podcast for over 7 years.

CONNECT & CONTACT

Instagram

LinkedIn

Email: podcast@progressiveproperty.co.uk

One-Off live training with Kane to celebrate Podcast day 30th September 7pm BST: <a href="https://www.progressivesuccess.co.uk/podcastday">https://www.progressivesuccess.co.uk/podcastday</a>
Try Riverside free now: <a href="https://creators.riverside.fm/PodcastersPodcast">https://creators.riverside.fm/PodcastersPodcast</a> &amp; Use code: Podcast15 for an exclusive 15% off. 
Ash and Kane talk about two successful ways you can monetise your podcast pre-launch and at launch, either via sponsorship or launching with an offer. Make sure to check out episodes focused on the stages of launching a podcast for a more in-depth look at how to create an offer: 
<a href="https://omny.fm/shows/the-podcaster-s-podcast/how-to-launch-a-number-1-podcast-part-1">https://omny.fm/shows/the-podcaster-s-podcast/how-to-launch-a-number-1-podcast-part-1</a>
<a href="https://omny.fm/shows/the-podcaster-s-podcast/046-how-to-launch-a-number-1-podcast-part-2">https://omny.fm/shows/the-podcaster-s-podcast/046-how-to-launch-a-number-1-podcast-part-2</a>
KEY TAKEAWAYS
<ul>
<li>It is more than possible to get good sponsorship deals before you launch your podcast. There are various business models out there that use a similar approach, such as festivals and start-ups.</li>
<li>Approach pitching to sponsors like a partnership, show them what you can offer to them and what they will be getting out of working with you.</li>
<li>Podcasting advertising gives the highest return on spend -vs- any other type of advertising, more than TV, social media, and YouTube.</li>
<li>If you have a course, mastermind, mentoring or anything information based, this works great to give as a launch offer. Even if you don’t have any of these things you can create a course or mentorship specifically as a subscribing bonus or prize.</li>
</ul>
BEST MOMENTS
"Anytime someone tells us you can’t monetise a podcast before you launch we laugh in their face”
“We’re basically a comedy show at this point”
“Podcast advertising sees the highest return on ad spend compared to any other advertising”
VALUABLE RESOURCES
<a href="https://progressivestudios.co/">Website</a>
EPISODES TO CHECK OUT NEXT
How to launch a podcast:
<a href="https://omny.fm/shows/the-podcaster-s-podcast/how-to-launch-a-number-1-podcast-part-1">https://omny.fm/shows/the-podcaster-s-podcast/how-to-launch-a-number-1-podcast-part-1</a>
<a href="https://omny.fm/shows/the-podcaster-s-podcast/046-how-to-launch-a-number-1-podcast-part-2">https://omny.fm/shows/the-podcaster-s-podcast/046-how-to-launch-a-number-1-podcast-part-2</a>
<a href="https://omny.fm/shows/the-podcaster-s-podcast/comparing-podcast-production-options-using-ai">Comparing Podcast Production Options | using AI?</a>
<a href="https://omny.fm/shows/the-podcaster-s-podcast/175-tpp">Building a High Ticket Offer | The Best Way to Monetise a Podcast</a>
ABOUT THE HOSTS
<a href="https://www.instagram.com/kanebaronofficial">Kane Baron</a> &amp; <a href="https://www.linkedin.com/in/ashley-morris-%F0%9F%8E%99%EF%B8%8F-056807234/">Ashley Morris</a> run the UK's first and largest Podcast Agency, Progressive Media.
They specialise in planning, launching, and Growing Podcasts that Generate Leads, Revenue and Business opportunities as well as helping Experts and Entrepreneurs improve Credibility and Positioning within their niche to Scale their Personal Brand and Business.
Kane and Ashley manage over 100 Podcasters every week Including Rob Moore, Kevin Clifton and Dapper Laughs. They have supported hundreds of Podcasts in generating tens of Millions in combined Revenue.
Progressive Media have provided Production, Marketing and Consultancy services to help creators Launch, Scale &amp; Monetise their Podcast for over 7 years.
CONNECT &amp; CONTACT
<a href="https://www.instagram.com/kanebaronofficial">Instagram</a>
<a href="https://www.linkedin.com/in/ashley-morris-%F0%9F%8E%99%EF%B8%8F-056807234/">LinkedIn</a>
Email: podcast@progressiveproperty.co.uk

Make Money When You Launch (or Before) | Pre-Launch Podcast Monetisation

One-Off live training with Kane to celebrate Podcast day 30th September 7pm BST: https://www.progressivesuccess.co.uk/podcastday

Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off.

Ash and Kane talk about membership sites and the bonuses you can offer. They reveal the best bonus content you can create or give away to your members in different tiers and also talk about the positives of these and the situations in which they can work well.

KEY TAKEAWAYS
If you put ads and sponsors you can create a tier on your membership site to remove ads.
Early release for content and pre-edited content are good bonuses you can offer.
Q&A sessions with guests work well as a bonus if you can facilitate them.
Any bonus and exclusive content is something members want.
Challenges for your members help engagement as well as sign-ups. Think about a challenge that relates to the content and information you are selling.
‘Ask me anything’ sessions are popular with members but another plus point to these is that the content doesn’t need to be planned.
You don’t have to create every piece of content for your site; you can get guests to as well, in the form of keynotes, lectures etc

BEST MOMENTS

"Any content where you’re selling information…you can make a challenge and that’s a really easy way to get people in [to your membership site]”

“Every week you can do an ‘ask me anything’, this is content you don’t need to plan”

“You want people to keep coming to your membership site and staying”

VALUABLE RESOURCES

Website

EPISODES TO CHECK OUT NEXT

Comparing Podcast Production Options | using AI?

Building a High Ticket Offer | The Best Way to Monetise a Podcast

ABOUT THE HOSTS

Kane Baron & Ashley Morris run the UK's first and largest Podcast Agency, Progressive Media.

They specialise in planning, launching, and Growing Podcasts that Generate Leads, Revenue and Business opportunities as well as helping Experts and Entrepreneurs improve Credibility and Positioning within their niche to Scale their Personal Brand and Business.

Kane and Ashley manage over 100 Podcasters every week Including Rob Moore, Kevin Clifton and Dapper Laughs. They have supported hundreds of Podcasts in generating tens of Millions in combined Revenue.

Progressive Media have provided Production, Marketing and Consultancy services to help creators Launch, Scale & Monetise their Podcast for over 7 years.

CONNECT & CONTACT

Instagram

LinkedIn

Email: podcast@progressiveproperty.co.uk

One-Off live training with Kane to celebrate Podcast day 30th September 7pm BST: <a href="https://www.progressivesuccess.co.uk/podcastday">https://www.progressivesuccess.co.uk/podcastday</a>
Try Riverside free now: <a href="https://creators.riverside.fm/PodcastersPodcast">https://creators.riverside.fm/PodcastersPodcast</a> &amp; Use code: Podcast15 for an exclusive 15% off.
Ash and Kane talk about membership sites and the bonuses you can offer. They reveal the best bonus content you can create or give away to your members in different tiers and also talk about the positives of these and the situations in which they can work well.
KEY TAKEAWAYS
<ul>
<li>If you put ads and sponsors you can create a tier on your membership site to remove ads.</li>
<li>Early release for content and pre-edited content are good bonuses you can offer.</li>
<li>Q&amp;A sessions with guests work well as a bonus if you can facilitate them.</li>
<li>Any bonus and exclusive content is something members want.</li>
<li>Challenges for your members help engagement as well as sign-ups. Think about a challenge that relates to the content and information you are selling.</li>
<li>‘Ask me anything’ sessions are popular with members but another plus point to these is that the content doesn’t need to be planned.</li>
<li>You don’t have to create every piece of content for your site; you can get guests to as well, in the form of keynotes, lectures etc</li>
</ul>
BEST MOMENTS
"Any content where you’re selling information…you can make a challenge and that’s a really easy way to get people in [to your membership site]”
“Every week you can do an ‘ask me anything’, this is content you don’t need to plan”
“You want people to keep coming to your membership site and staying”
VALUABLE RESOURCES
<a href="https://progressivestudios.co/">Website</a>
EPISODES TO CHECK OUT NEXT
<a href="https://omny.fm/shows/the-podcaster-s-podcast/comparing-podcast-production-options-using-ai">Comparing Podcast Production Options | using AI?</a>
<a href="https://omny.fm/shows/the-podcaster-s-podcast/175-tpp">Building a High Ticket Offer | The Best Way to Monetise a Podcast</a>
ABOUT THE HOSTS
<a href="https://www.instagram.com/kanebaronofficial">Kane Baron</a> &amp; <a href="https://www.linkedin.com/in/ashley-morris-%F0%9F%8E%99%EF%B8%8F-056807234/">Ashley Morris</a> run the UK's first and largest Podcast Agency, Progressive Media.
They specialise in planning, launching, and Growing Podcasts that Generate Leads, Revenue and Business opportunities as well as helping Experts and Entrepreneurs improve Credibility and Positioning within their niche to Scale their Personal Brand and Business.
Kane and Ashley manage over 100 Podcasters every week Including Rob Moore, Kevin Clifton and Dapper Laughs. They have supported hundreds of Podcasts in generating tens of Millions in combined Revenue.
Progressive Media have provided Production, Marketing and Consultancy services to help creators Launch, Scale &amp; Monetise their Podcast for over 7 years.
CONNECT &amp; CONTACT
<a href="https://www.instagram.com/kanebaronofficial">Instagram</a>
<a href="https://www.linkedin.com/in/ashley-morris-%F0%9F%8E%99%EF%B8%8F-056807234/">LinkedIn</a>
Email: podcast@progressiveproperty.co.uk

The Best Bonus Content for Your Membership Site | How to Monetise a Podcast

One-Off live training with Kane to celebrate Podcast day 30th September 7pm BST: https://www.progressivesuccess.co.uk/podcastday

Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off.

Should I use a business account or personal account for my business? In this episode, Ash and Kane talk about the downsides of business brands and why building your personal (or personality!) brand is far superior. They also discuss why launching a branded podcast isn’t always the marketing opportunity you think it is and what you can do instead!

KEY TAKEAWAYS
If you are looking to market a company you are working for, launching a branded podcast is not a good idea. A better idea is to use a fraction of your ad budget to sponsor an existing show.
People buy into personal brands, so it’s easier to build an audience.
Podcasting allows you to create and craft your call to action, tailoring it specifically to your audience. This leads to a higher conversion rate with ads, sponsorship etc.

BEST MOMENTS

"Branded podcasts are stupid”

“[Sponsorship] is cheaper, quicker and easier than launching your own podcast”

“That’s the difference between someone converting or not, hearing that message and going ‘oh that’s for me, that makes sense’.”

“Business brands are dead, people don’t want to engage with business brands”

VALUABLE RESOURCES

Website

EPISODES TO CHECK OUT NEXT

Comparing Podcast Production Options | using AI?

Building a High Ticket Offer | The Best Way to Monetise a Podcast

ABOUT THE HOSTS

Kane Baron & Ashley Morris run the UK's first and largest Podcast Agency, Progressive Media.

They specialise in planning, launching, and Growing Podcasts that Generate Leads, Revenue and Business opportunities as well as helping Experts and Entrepreneurs improve Credibility and Positioning within their niche to Scale their Personal Brand and Business.

Kane and Ashley manage over 100 Podcasters every week Including Rob Moore, Kevin Clifton and Dapper Laughs. They have supported hundreds of Podcasts in generating tens of Millions in combined Revenue.

Progressive Media have provided Production, Marketing and Consultancy services to help creators Launch, Scale & Monetise their Podcast for over 7 years.

CONNECT & CONTACT

Instagram

LinkedIn

Email: podcast@progressiveproperty.co.uk

One-Off live training with Kane to celebrate Podcast day 30th September 7pm BST: <a href="https://www.progressivesuccess.co.uk/podcastday">https://www.progressivesuccess.co.uk/podcastday</a>
Try Riverside free now: <a href="https://creators.riverside.fm/PodcastersPodcast">https://creators.riverside.fm/PodcastersPodcast</a> &amp; Use code: Podcast15 for an exclusive 15% off.
Should I use a business account or personal account for my business? In this episode, Ash and Kane talk about the downsides of business brands and why building your personal (or personality!) brand is far superior. They also discuss why launching a branded podcast isn’t always the marketing opportunity you think it is and what you can do instead!
KEY TAKEAWAYS
<ul>
<li>If you are looking to market a company you are working for, launching a branded podcast is not a good idea. A better idea is to use a fraction of your ad budget to sponsor an existing show.</li>
<li>People buy into personal brands, so it’s easier to build an audience.</li>
<li>Podcasting allows you to create and craft your call to action, tailoring it specifically to your audience. This leads to a higher conversion rate with ads, sponsorship etc.</li>
</ul>
BEST MOMENTS
"Branded podcasts are stupid”
“[Sponsorship] is cheaper, quicker and easier than launching your own podcast”
“That’s the difference between someone converting or not, hearing that message and going ‘oh that’s for me, that makes sense’.”
“Business brands are dead, people don’t want to engage with business brands”
VALUABLE RESOURCES
<a href="https://progressivestudios.co/">Website</a>
EPISODES TO CHECK OUT NEXT
<a href="https://omny.fm/shows/the-podcaster-s-podcast/comparing-podcast-production-options-using-ai">Comparing Podcast Production Options | using AI?</a>
<a href="https://omny.fm/shows/the-podcaster-s-podcast/175-tpp">Building a High Ticket Offer | The Best Way to Monetise a Podcast</a>
ABOUT THE HOSTS
<a href="https://www.instagram.com/kanebaronofficial">Kane Baron</a> &amp; <a href="https://www.linkedin.com/in/ashley-morris-%F0%9F%8E%99%EF%B8%8F-056807234/">Ashley Morris</a> run the UK's first and largest Podcast Agency, Progressive Media.
They specialise in planning, launching, and Growing Podcasts that Generate Leads, Revenue and Business opportunities as well as helping Experts and Entrepreneurs improve Credibility and Positioning within their niche to Scale their Personal Brand and Business.
Kane and Ashley manage over 100 Podcasters every week Including Rob Moore, Kevin Clifton and Dapper Laughs. They have supported hundreds of Podcasts in generating tens of Millions in combined Revenue.
Progressive Media have provided Production, Marketing and Consultancy services to help creators Launch, Scale &amp; Monetise their Podcast for over 7 years.
CONNECT &amp; CONTACT
<a href="https://www.instagram.com/kanebaronofficial">Instagram</a>
<a href="https://www.linkedin.com/in/ashley-morris-%F0%9F%8E%99%EF%B8%8F-056807234/">LinkedIn</a>
Email: podcast@progressiveproperty.co.uk

How to Launch a Number 1 Podcast - Part 2

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