This week on the show Karen is diving into the importance of creating a story for your fragrances. Not only does Karen consider this the single most important stage in perfume making, she also believes it is the most overlooked. So, what exactly is a ‘Scent Story?’How do you create one and how will it take your perfume-making to the next level? Find out in this episode.

KEY TAKEAWAYS
Karen talks about how and why creating a story for your scent should be the very first thing that you do.
Karen breaks down the elements you should consider while creating your story and how the big perfume houses approach this step.
Karen talks about how, when you’re creating a fragrance, you’re creating a fantasy for the wearer and how your story should match that fantasy.
Karen shares an example of a new brand she has discovered and how well they have approached scent story.

BEST MOMENTS 

“Spending time planning and making a great story will shift your scent from a muddle to something magical.”

“You’re creating a story without words when you’re creating a fragrance…a piece of art that evaporates into the air.”

“If the fragrance is out of alignment with the perception of the product it will have a negative impact on the customer's experience.”

VALUABLE RESOURCES

October 9th-13th 2023 Free Scent Design Workshop

The Scent Design Challenge Recording

Thin Wild Mercury

Thin Wild Mercury Instagram

Getting Started Guide: https://www.karengilbert.co.uk/podcast-getting-started-guide

Artisan Perfumery Mastermind: https://karengilbert.info/artisan-perfumery-mastermind

ABOUT THE HOST

Fragrance expert, author, teacher and speaker; Karen Gilbert runs courses in the UK and online which demystify the secretive world of perfumery in a fun and interactive way.

Karen has inspired thousands of students to explore their olfactory sense and create their own personalised fragrances.



With extensive product development experience in both the commercial perfumery and the organic skincare industry, Karen is able to offer a unique insight into creating natural and mixed media fragrances for fine fragrance, room scents and skincare/bodycare products using commercial perfumery techniques.

Karen is also a certified meditation teacher and has a passion for helping people to create daily rituals that integrate scent with other modalities to shift state and increase your sense of wellbeing.



CONTACT DETAILS

Website

Instagram

Facebook

YouTube

Email

This week on the show Karen is diving into the importance of creating a story for your fragrances. Not only does Karen consider this the single most important stage in perfume making, she also believes it is the most overlooked. So, what exactly is a ‘Scent Story?’How do you create one and how will it take your perfume-making to the next level? Find out in this episode.
KEY TAKEAWAYS
<ul>
<li>Karen talks about how and why creating a story for your scent should be the very first thing that you do.</li>
<li>Karen breaks down the elements you should consider while creating your story and how the big perfume houses approach this step.</li>
<li>Karen talks about how, when you’re creating a fragrance, you’re creating a fantasy for the wearer and how your story should match that fantasy.</li>
<li>Karen shares an example of a new brand she has discovered and how well they have approached scent story.</li>
</ul>
BEST MOMENTS 
“Spending time planning and making a great story will shift your scent from a muddle to something magical.”
“You’re creating a story without words when you’re creating a fragrance…a piece of art that evaporates into the air.”
“If the fragrance is out of alignment with the perception of the product it will have a negative impact on the customer's experience.”
VALUABLE RESOURCES
<a href="http://bit.ly/scentdesignworkshop">October</a><a href="http://bit.ly/scentdesignworkshop"> 9th-13th 2023 Free Scent Design Workshop</a>
<a href="https://karengilbert.info/5-day-challenge-replay">The Scent Design Challenge Recording</a>
<a href="https://www.shopthinwildmercury.com/">Thin Wild Mercury</a>
<a href="https://www.instagram.com/thinwildmercury/">Thin Wild Mercury Instagram</a>
Getting Started Guide: <a href="https://www.karengilbert.co.uk/podcast-getting-started-guide">https://www.karengilbert.co.uk/podcast-getting-started-guide</a>   
Artisan Perfumery Mastermind: <a href="https://karengilbert.info/artisan-perfumery-mastermind">https://karengilbert.info/artisan-perfumery-mastermind</a>
ABOUT THE HOST
Fragrance expert, author, teacher and speaker; Karen Gilbert runs courses in the UK and online which demystify the secretive world of perfumery in a fun and interactive way.
Karen has inspired thousands of students to explore their olfactory sense and create their own personalised fragrances.
 
With extensive product development experience in both the commercial perfumery and the organic skincare industry, Karen is able to offer a unique insight into creating natural and mixed media fragrances for fine fragrance, room scents and skincare/bodycare products using commercial perfumery techniques.
Karen is also a certified meditation teacher and has a passion for helping people to create daily rituals that integrate scent with other modalities to shift state and increase your sense of wellbeing.
 
CONTACT DETAILS
<a href="https://www.karengilbert.co.uk/">Website</a>
<a href="https://www.instagram.com/karengilbert/">Instagram</a>
<a href="https://www.facebook.com/KarenGilbert.co.uk">Facebook</a>
<a href="https://www.youtube.com/@KarenGilbertPerfumeMaking">YouTube</a>
<a href="mailto:karen@karengilbert.co.uk%C2%A0">Email</a>

Discover the captivating art of perfumery and learn how to turn your passion into a business. Join Karen as she shares step-by-step instructions and occasional interviews, guiding you through the intricacies of fragrance creation.

This podcast goes beyond the technical aspects of perfumery. Explore the fascinating connections between scent, mindset, and wellbeing. Learn about scent psychology, meditation practices, and the profound impact of fragrances on our emotions and overall wellness.

Whether you're interested in natural perfumery, commercial perfumery, or starting your own venture, Karen provides valuable insights and business advice to help you succeed. Unleash your creativity, tap into your senses, and discover the secrets of this enchanting world.

Start creating your signature scents today and unlock the transformative power of fragrance in your life.

Discover the captivating art of perfumery and learn how to turn your passion into a business. Join Karen as she shares step-by-step instructions and occasional interviews, guiding you through the intricacies of fragrance creation.
This podcast goes beyond the technical aspects of perfumery. Explore the fascinating connections between scent, mindset, and wellbeing. Learn about scent psychology, meditation practices, and the profound impact of fragrances on our emotions and overall wellness.
Whether you're interested in natural perfumery, commercial perfumery, or starting your own venture, Karen provides valuable insights and business advice to help you succeed. Unleash your creativity, tap into your senses, and discover the secrets of this enchanting world.
Start creating your signature scents today and unlock the transformative power of fragrance in your life.

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