This week on the podcast Karen is focusing on creating the perfect room fragrance. Covering a wide variety of topics including how scent can be used to create different moods in a room, matching the scent to the room itself, safety regulations for room fragrances and the commonly overlooked factors when creating a room scent, you’ll walk away from this episode an expert of creating the perfect room fragrance.
KEY TAKEAWAYS
BEST MOMENTS
“The sense of smell is closely linked to the emotional centre in our brain. Knowing this can help us create the right scent to trigger specific moods of emotions.”
“It’s not just about the scent, the packaging and marketing are equally important to communicate the message of what mood your scent will invoke.”
“Your goal is to craft a scent that enriches spaces and elevates the experience of people that walk into those spaces.”
VALUABLE RESOURCES
Getting Started Guide
Artisan Perfumery Mastermind
Make A Room Fragrance Masterclass
The Scent Shift
ABOUT THE HOST
Fragrance expert, author, teacher and speaker; Karen Gilbert runs courses in the UK and online which demystify the secretive world of perfumery in a fun and interactive way.
Karen has inspired thousands of students to explore their olfactory sense and create their own personalised fragrances.
With extensive product development experience in both the commercial perfumery and the organic skincare industry, Karen is able to offer a unique insight into creating natural and mixed media fragrances for fine fragrance, room scents and skincare/bodycare products using commercial perfumery techniques.
Karen is also a certified meditation teacher and has a passion for helping people to create daily rituals that integrate scent with other modalities to shift state and increase your sense of wellbeing.