This week Karen is continuing her series on fragrance families, looking at floral families. The largest and most varied family in fragrance production, florals have stood the test of time and are as popular today as they ever were. From key notes to the difference between soliflore and floral bouquets and a breakdown of some of the most popular notes, Karen covers everything you need to know about this famous family, and also, why they are so popular. 

KEY TAKEAWAYS
Florals are among the most popular fragrances in the world of perfume. Karen details the reasons behind this and how synthetic materials help creators keep up with demand. 
One category of floral fragrances are ‘Floral Bouquets’. This is a fragrance where no single scent stands out above the others. Karen explains the background to these scents and offers some examples for you to sample. 
In the 80’s it was ‘White Florals’ that were popular among consumers. Karen breaks down exactly what a white floral is and some of the classic fragrances that were inspired by them.
Micheal Edward, and his fragrance wheel, categorise the subfamilies of florals and how they relate to each other in a unique way. Karen summarises his method and conclusions.  

BEST MOMENTS 

“Floral fragrances are the most expansive and versatile family in perfumery”

“Keep in mind that fragrance classification is a guide, not a rule.”

“Every floral note can have a unique part to play, whether they are used as part of a main focus or a complex blend.”

EPISODE LINKS

Natural Isolates Masterclass

Make a Perfume Oil Masterclass

Materials Mastery

VALUABLE RESOURCES

Getting Started Guide

Artisan Perfumery Mastermind

ABOUT THE HOST

Fragrance expert, author, teacher and speaker; Karen Gilbert runs courses in the UK and online which demystify the secretive world of perfumery in a fun and interactive way. 

Karen has inspired thousands of students to explore their olfactory sense and create their own personalised fragrances.

With extensive product development experience in both the commercial perfumery and the organic skincare industry, Karen is able to offer a unique insight into creating natural and mixed media fragrances for fine fragrance, room scents and skincare/bodycare products using commercial perfumery techniques.

Karen is also a certified meditation teacher and has a passion for helping people to create daily rituals that integrate scent with other modalities to shift state and increase your sense of wellbeing.

CONTACT DETAILS

Website

Instagram

Facebook

YouTube

Email

This week Karen is continuing her series on fragrance families, looking at floral families. The largest and most varied family in fragrance production, florals have stood the test of time and are as popular today as they ever were. From key notes to the difference between soliflore and floral bouquets and a breakdown of some of the most popular notes, Karen covers everything you need to know about this famous family, and also, why they are so popular. 
KEY TAKEAWAYS
<ul>
<li aria-level="1">Florals are among the most popular fragrances in the world of perfume. Karen details the reasons behind this and how synthetic materials help creators keep up with demand. </li>
<li aria-level="1">One category of floral fragrances are ‘Floral Bouquets’. This is a fragrance where no single scent stands out above the others. Karen explains the background to these scents and offers some examples for you to sample. </li>
<li aria-level="1">In the 80’s it was ‘White Florals’ that were popular among consumers. Karen breaks down exactly what a white floral is and some of the classic fragrances that were inspired by them.</li>
<li aria-level="1">Micheal Edward, and his fragrance wheel, categorise the subfamilies of florals and how they relate to each other in a unique way. Karen summarises his method and conclusions.  </li>
</ul>
BEST MOMENTS 
“Floral fragrances are the most expansive and versatile family in perfumery”
“Keep in mind that fragrance classification is a guide, not a rule.”
“Every floral note can have a unique part to play, whether they are used as part of a main focus or a complex blend.”
EPISODE LINKS
<a href="https://karengilbert.thrivecart.com/natural-isolates-masterclass/">Natural Isolates Masterclass</a>
<a href="https://karengilbert.info/make-a-perfume-oil-masterclass">Make a Perfume Oil Masterclass</a>
<a href="https://bit.ly/materialsmastery">Materials Mastery</a>
VALUABLE RESOURCES
<a href="https://www.karengilbert.co.uk/podcast-getting-started-guide">Getting Started Guide</a>
<a href="https://karengilbert.info/artisan-perfumery-mastermind">Artisan Perfumery Mastermind</a>  
ABOUT THE HOST
Fragrance expert, author, teacher and speaker; Karen Gilbert runs courses in the UK and online which demystify the secretive world of perfumery in a fun and interactive way. 
Karen has inspired thousands of students to explore their olfactory sense and create their own personalised fragrances.
With extensive product development experience in both the commercial perfumery and the organic skincare industry, Karen is able to offer a unique insight into creating natural and mixed media fragrances for fine fragrance, room scents and skincare/bodycare products using commercial perfumery techniques.
Karen is also a certified meditation teacher and has a passion for helping people to create daily rituals that integrate scent with other modalities to shift state and increase your sense of wellbeing.
CONTACT DETAILS
<a href="https://www.karengilbert.co.uk/">Website</a>
<a href="https://www.instagram.com/karengilbert/">Instagram</a>
<a href="https://www.facebook.com/KarenGilbert.co.uk">Facebook</a>
<a href="https://www.youtube.com/@KarenGilbertPerfumeMaking">YouTube</a>
<a href="mailto:karen@karengilbert.co.uk%C2%A0">Email</a>

Discover the captivating art of perfumery and learn how to turn your passion into a business. Join Karen as she shares step-by-step instructions and occasional interviews, guiding you through the intricacies of fragrance creation.

This podcast goes beyond the technical aspects of perfumery. Explore the fascinating connections between scent, mindset, and wellbeing. Learn about scent psychology, meditation practices, and the profound impact of fragrances on our emotions and overall wellness.

Whether you're interested in natural perfumery, commercial perfumery, or starting your own venture, Karen provides valuable insights and business advice to help you succeed. Unleash your creativity, tap into your senses, and discover the secrets of this enchanting world.

Start creating your signature scents today and unlock the transformative power of fragrance in your life.

Discover the captivating art of perfumery and learn how to turn your passion into a business. Join Karen as she shares step-by-step instructions and occasional interviews, guiding you through the intricacies of fragrance creation.
This podcast goes beyond the technical aspects of perfumery. Explore the fascinating connections between scent, mindset, and wellbeing. Learn about scent psychology, meditation practices, and the profound impact of fragrances on our emotions and overall wellness.
Whether you're interested in natural perfumery, commercial perfumery, or starting your own venture, Karen provides valuable insights and business advice to help you succeed. Unleash your creativity, tap into your senses, and discover the secrets of this enchanting world.
Start creating your signature scents today and unlock the transformative power of fragrance in your life.

The Perfume Making Podcast

An Introduction to Fragrance Families - Part 2 Floral

Running a successful perfume business doesn’t just require someone who can blend materials to create a sweet scent, or someone who can market effectively. A truly successful perfume business also requires someone with the right mindset. That’s why, this week on the show, Karen is taking a break from regular programming and presenting an interactive episode designed to change your mindset. With exercises on planning your future, overcoming fears and stepping into the unknown, this episode will give you the tools to be successful and elevate your journey as a perfumer to the next level. 

KEY TAKEAWAYS
Can any of us know what your future looks like? What if we could actually create the future we want for ourselves? Karen invites you to participate in an exercise that can help you create the future you want. 
What are you afraid of? Lack of money? Time? Karen shares an exercise that encourages you to face your fear and, in doing so, may reveal that the thing you are afraid of is not what it first seems to be. 
Nobody likes to fail, and we often partner failure with thoughts of quitting. However, as Karen explains, failure can be better than success for our long term growth. And, she shares an exercise for reframing your failures. 
Stepping outside of our comfort zones is a daunting prospect, especially if we find ourselves in a place of relative success. Karen shares an exercise that will help you take a leap forward, and it’s not as scary as you first think. 

BEST MOMENTS 

“Let your vision be your anchor.”

“When we start to make progress it is often our fear of failure that can hold us back.”

“Our fears are there to keep us safe, but they can also keep us stuck, if we don’t acknowledge them.”

VALUABLE RESOURCES

Getting Started Guide

Artisan Perfumery Mastermind

ABOUT THE HOST

Fragrance expert, author, teacher and speaker; Karen Gilbert runs courses in the UK and online which demystify the secretive world of perfumery in a fun and interactive way. 

Karen has inspired thousands of students to explore their olfactory sense and create their own personalised fragrances.

With extensive product development experience in both the commercial perfumery and the organic skincare industry, Karen is able to offer a unique insight into creating natural and mixed media fragrances for fine fragrance, room scents and skincare/bodycare products using commercial perfumery techniques.

Karen is also a certified meditation teacher and has a passion for helping people to create daily rituals that integrate scent with other modalities to shift state and increase your sense of wellbeing.

CONTACT DETAILS

Website

Instagram

Facebook

YouTube

Email

Running a successful perfume business doesn’t just require someone who can blend materials to create a sweet scent, or someone who can market effectively. A truly successful perfume business also requires someone with the right mindset. That’s why, this week on the show, Karen is taking a break from regular programming and presenting an interactive episode designed to change your mindset. With exercises on planning your future, overcoming fears and stepping into the unknown, this episode will give you the tools to be successful and elevate your journey as a perfumer to the next level. 
KEY TAKEAWAYS
<ul>
<li aria-level="1">Can any of us know what your future looks like? What if we could actually create the future we want for ourselves? Karen invites you to participate in an exercise that can help you create the future you want. </li>
<li aria-level="1">What are you afraid of? Lack of money? Time? Karen shares an exercise that encourages you to face your fear and, in doing so, may reveal that the thing you are afraid of is not what it first seems to be. </li>
<li aria-level="1">Nobody likes to fail, and we often partner failure with thoughts of quitting. However, as Karen explains, failure can be better than success for our long term growth. And, she shares an exercise for reframing your failures. </li>
<li aria-level="1">Stepping outside of our comfort zones is a daunting prospect, especially if we find ourselves in a place of relative success. Karen shares an exercise that will help you take a leap forward, and it’s not as scary as you first think. </li>
</ul>
BEST MOMENTS 
“Let your vision be your anchor.”
“When we start to make progress it is often our fear of failure that can hold us back.”
“Our fears are there to keep us safe, but they can also keep us stuck, if we don’t acknowledge them.”
VALUABLE RESOURCES
<a href="https://www.karengilbert.co.uk/podcast-getting-started-guide">Getting Started Guide</a>
<a href="https://karengilbert.info/artisan-perfumery-mastermind">Artisan Perfumery Mastermind</a>  
ABOUT THE HOST
Fragrance expert, author, teacher and speaker; Karen Gilbert runs courses in the UK and online which demystify the secretive world of perfumery in a fun and interactive way. 
Karen has inspired thousands of students to explore their olfactory sense and create their own personalised fragrances.
With extensive product development experience in both the commercial perfumery and the organic skincare industry, Karen is able to offer a unique insight into creating natural and mixed media fragrances for fine fragrance, room scents and skincare/bodycare products using commercial perfumery techniques.
Karen is also a certified meditation teacher and has a passion for helping people to create daily rituals that integrate scent with other modalities to shift state and increase your sense of wellbeing.
CONTACT DETAILS
<a href="https://www.karengilbert.co.uk/">Website</a>
<a href="https://www.instagram.com/karengilbert/">Instagram</a>
<a href="https://www.facebook.com/KarenGilbert.co.uk">Facebook</a>
<a href="https://www.youtube.com/@KarenGilbertPerfumeMaking">YouTube</a>
<a href="mailto:karen@karengilbert.co.uk%C2%A0">Email</a>

Reframing Your Thoughts and Fears - How a Mindset Change Can Take You to the Next Level

Karen recently received an email asking for her advice on launching a perfume brand. However, the author of the email had only given themselves a 6 month deadline to get everything ready to launch. Karen’s instant reaction - “This is not enough time.” Perfume making is not just a science, it’s an art. And, like all art, it can’t be rushed. In this episode, Karen doubles down on the importance of taking your time to get where you want to go and explains the process and procedures for making sure you do it right.   

KEY TAKEAWAYS
It’s natural to want to jump to the end when starting your own business, after all, you want to start seeing the money coming in. But, as Karen explains, your role will change dramatically once your business is active so it is important to master one area before moving to the next. 
Perfume making isn’t just about creativity, it’s about understanding the materials. Karen explains how this essential aspect of perfume making should not be rushed and the consequences if you do rush it. 
When you launch into the perfume market, you compete with countless other brands. The one thing that can, and often does, set you apart is presenting a product made with care and attention. Karen explains how to do this without rushing. 
Karen ends the episode by sharing her top tips on how to embrace and enjoy the process of perfume making, making sure you spend the right amount of time on the right things. 

BEST MOMENTS 

“The most important and enjoyable part of the perfume making journey is the learning and creating.”

“The more time you spend trying things out, the more confident you’re going to become as a perfume maker.”

“When you’ve taken the time to find your voice in your brand, it really shows in your work and that’s what will make you stand out.”

EPISODE LINKS

The Scent Design Challenge

Deep Work - Cal Newport 

The Artist's Way - Julia Cameron (Morning Pages)  

VALUABLE RESOURCES

Getting Started Guide

Artisan Perfumery Mastermind

ABOUT THE HOST

Fragrance expert, author, teacher and speaker; Karen Gilbert runs courses in the UK and online which demystify the secretive world of perfumery in a fun and interactive way. 

Karen has inspired thousands of students to explore their olfactory sense and create their own personalised fragrances.

With extensive product development experience in both the commercial perfumery and the organic skincare industry, Karen is able to offer a unique insight into creating natural and mixed media fragrances for fine fragrance, room scents and skincare/bodycare products using commercial perfumery techniques.

Karen is also a certified meditation teacher and has a passion for helping people to create daily rituals that integrate scent with other modalities to shift state and increase your sense of wellbeing.

CONTACT DETAILS

Website

Instagram

Facebook

YouTube

Email

Karen recently received an email asking for her advice on launching a perfume brand. However, the author of the email had only given themselves a 6 month deadline to get everything ready to launch. Karen’s instant reaction - “This is not enough time.” Perfume making is not just a science, it’s an art. And, like all art, it can’t be rushed. In this episode, Karen doubles down on the importance of taking your time to get where you want to go and explains the process and procedures for making sure you do it right.   
KEY TAKEAWAYS
<ul>
<li aria-level="1">It’s natural to want to jump to the end when starting your own business, after all, you want to start seeing the money coming in. But, as Karen explains, your role will change dramatically once your business is active so it is important to master one area before moving to the next. </li>
<li aria-level="1">Perfume making isn’t just about creativity, it’s about understanding the materials. Karen explains how this essential aspect of perfume making should not be rushed and the consequences if you do rush it. </li>
<li aria-level="1">When you launch into the perfume market, you compete with countless other brands. The one thing that can, and often does, set you apart is presenting a product made with care and attention. Karen explains how to do this without rushing. </li>
<li aria-level="1">Karen ends the episode by sharing her top tips on how to embrace and enjoy the process of perfume making, making sure you spend the right amount of time on the right things. </li>
</ul>
BEST MOMENTS 
“The most important and enjoyable part of the perfume making journey is the learning and creating.”
“The more time you spend trying things out, the more confident you’re going to become as a perfume maker.”
“When you’ve taken the time to find your voice in your brand, it really shows in your work and that’s what will make you stand out.”
EPISODE LINKS
<a href="https://karengilbert.info/5-day-challenge-sign-up1632907547017">The Scent Design Challenge</a> 
<a href="https://amzn.to/3YyfZK2">Deep Work - Cal Newport </a>
<a href="https://amzn.to/3YwUeKG">The Artist's Way - Julia Cameron (Morning Pages)  </a>
VALUABLE RESOURCES
<a href="https://www.karengilbert.co.uk/podcast-getting-started-guide">Getting Started Guide</a>
<a href="https://karengilbert.info/artisan-perfumery-mastermind">Artisan Perfumery Mastermind</a>  
ABOUT THE HOST
Fragrance expert, author, teacher and speaker; Karen Gilbert runs courses in the UK and online which demystify the secretive world of perfumery in a fun and interactive way. 
Karen has inspired thousands of students to explore their olfactory sense and create their own personalised fragrances.
With extensive product development experience in both the commercial perfumery and the organic skincare industry, Karen is able to offer a unique insight into creating natural and mixed media fragrances for fine fragrance, room scents and skincare/bodycare products using commercial perfumery techniques.
Karen is also a certified meditation teacher and has a passion for helping people to create daily rituals that integrate scent with other modalities to shift state and increase your sense of wellbeing.
CONTACT DETAILS
<a href="https://www.karengilbert.co.uk/">Website</a>
<a href="https://www.instagram.com/karengilbert/">Instagram</a>
<a href="https://www.facebook.com/KarenGilbert.co.uk">Facebook</a>
<a href="https://www.youtube.com/@KarenGilbertPerfumeMaking">YouTube</a>
<a href="mailto:karen@karengilbert.co.uk%C2%A0">Email</a>

Slow and Steady Wins the Race - Why Rushing Will Only End in Disaster

This week Karen is joined by Liz Grech, an alumni of Karen’s Artisan Perfumery Mastermind course and founder of Olentium, a perfume brand based in Malta. Liz started her career as a journalist before the birth of her son unexpectedly moved her into the world of fragrance. In this interview with Karen, she discusses her career trajectory, how it takes time to find your voice, what you can do as an indie brand to compete with the big boys and how it felt to be a finalist at the Art & Olfaction Awards in 2024.



KEY TAKEAWAYS
Liz had a successful career in journalism. When her son was born she began to be interested in various skin care products and how they would affect a newborn. She explains to Karen how this eventually led her into the world of fragrance.
Coming from a journalistic background, Liz has a deep understanding of the importance of having a story to your fragrances. She describes to Karen how she uses classic literature, the seasons and her home in Malta to create these stories. 
Olentium wasn’t Liz’s first iteration of her business. She explains to Karen how her brand and philosophy have changed over the years and how she finally found her groove. 
One of the restrictions all indie brands face is access to certain materials and packaging as suppliers will not sell in small quantities. Karen and Liz discuss these challenges and some unique ways they have found to work around them. 



BEST MOMENTS 

“One of the best pieces of advice I can give is ‘know when to stop tinkering’.”

“Do what you can with social media, don’t think you have to be everywhere doing everything.”

“The people that have opted into your email list are the ones that have said ‘I’m interested.’, so don’t ignore them.”



EPISODE LINKS

Olentium Website

Olentium Instagram

VALUABLE RESOURCES

Getting Started Guide

Artisan Perfumery Mastermind

ABOUT THE GUEST

Anglo-Maltese Olentium founder Liz Grech started out in magazine journalism and digital communications. Pivoting interests over the past decade, Liz gained a diploma in organic cosmetic formulation before taking up perfumery, training both with Karen Gilbert and teaching herself through experimentation.

Liz uses a high percentage of botanicals in her mixed-media perfumes, drawing first on those ingredients native to the Mediterranean where she lives. She launched Olentium to merge her life-long passion for fragrance with her desire to capture the spirit and soul of the Mediterranean in scent stories. Her perfume Bal Baroque was a 2024 Finalist in the artisan category of the LA-based Institute of Art & Olfaction Awards. 

Liz designs Olentium fragrances in her atelier-lab in a Maltese village house, and sells worldwide online as well as through a growing number of niche perfume stockists.



ABOUT THE HOST

Fragrance expert, author, teacher and speaker; Karen Gilbert runs courses in the UK and online which demystify the secretive world of perfumery in a fun and interactive way. 

Karen has inspired thousands of students to explore their olfactory sense and create their own personalised fragrances.

With extensive product development experience in both the commercial perfumery and the organic skincare industry, Karen is able to offer a unique insight into creating natural and mixed media fragrances for fine fragrance, room scents and skincare/bodycare products using commercial perfumery techniques.

Karen is also a certified meditation teacher and has a passion for helping people to create daily rituals that integrate scent with other modalities to shift state and increase your sense of wellbeing.



CONTACT DETAILS

Website

Instagram

Facebook

YouTube

Email

This week Karen is joined by Liz Grech, an alumni of Karen’s Artisan Perfumery Mastermind course and founder of Olentium, a perfume brand based in Malta. Liz started her career as a journalist before the birth of her son unexpectedly moved her into the world of fragrance. In this interview with Karen, she discusses her career trajectory, how it takes time to find your voice, what you can do as an indie brand to compete with the big boys and how it felt to be a finalist at the Art &amp; Olfaction Awards in 2024.
 
KEY TAKEAWAYS
<ul>
<li aria-level="1">Liz had a successful career in journalism. When her son was born she began to be interested in various skin care products and how they would affect a newborn. She explains to Karen how this eventually led her into the world of fragrance.</li>
<li aria-level="1">Coming from a journalistic background, Liz has a deep understanding of the importance of having a story to your fragrances. She describes to Karen how she uses classic literature, the seasons and her home in Malta to create these stories. </li>
<li aria-level="1">Olentium wasn’t Liz’s first iteration of her business. She explains to Karen how her brand and philosophy have changed over the years and how she finally found her groove. </li>
<li aria-level="1">One of the restrictions all indie brands face is access to certain materials and packaging as suppliers will not sell in small quantities. Karen and Liz discuss these challenges and some unique ways they have found to work around them. </li>
</ul>
 
BEST MOMENTS 
“One of the best pieces of advice I can give is ‘know when to stop tinkering’.”
“Do what you can with social media, don’t think you have to be everywhere doing everything.”
“The people that have opted into your email list are the ones that have said ‘I’m interested.’, so don’t ignore them.”
 
EPISODE LINKS
<a href="http://www.olentium.com">Olentium Website</a>
<a href="https://www.instagram.com/olentium/?hl=en">Olentium Instagram</a>
VALUABLE RESOURCES
<a href="https://www.karengilbert.co.uk/podcast-getting-started-guide">Getting Started Guide</a>
<a href="https://karengilbert.info/artisan-perfumery-mastermind">Artisan Perfumery Mastermind</a>  
ABOUT THE GUEST
Anglo-Maltese Olentium founder Liz Grech started out in magazine journalism and digital communications. Pivoting interests over the past decade, Liz gained a diploma in organic cosmetic formulation before taking up perfumery, training both with Karen Gilbert and teaching herself through experimentation.
Liz uses a high percentage of botanicals in her mixed-media perfumes, drawing first on those ingredients native to the Mediterranean where she lives. She launched Olentium to merge her life-long passion for fragrance with her desire to capture the spirit and soul of the Mediterranean in scent stories. Her perfume Bal Baroque was a 2024 Finalist in the artisan category of the LA-based Institute of Art &amp; Olfaction Awards. 
Liz designs Olentium fragrances in her atelier-lab in a Maltese village house, and sells worldwide online as well as through a growing number of niche perfume stockists.
 
ABOUT THE HOST
Fragrance expert, author, teacher and speaker; Karen Gilbert runs courses in the UK and online which demystify the secretive world of perfumery in a fun and interactive way. 
Karen has inspired thousands of students to explore their olfactory sense and create their own personalised fragrances.
With extensive product development experience in both the commercial perfumery and the organic skincare industry, Karen is able to offer a unique insight into creating natural and mixed media fragrances for fine fragrance, room scents and skincare/bodycare products using commercial perfumery techniques.
Karen is also a certified meditation teacher and has a passion for helping people to create daily rituals that integrate scent with other modalities to shift state and increase your sense of wellbeing.
 
CONTACT DETAILS
<a href="https://www.karengilbert.co.uk/">Website</a>
<a href="https://www.instagram.com/karengilbert/">Instagram</a>
<a href="https://www.facebook.com/KarenGilbert.co.uk">Facebook</a>
<a href="https://www.youtube.com/@KarenGilbertPerfumeMaking">YouTube</a>
<a href="mailto:karen@karengilbert.co.uk%C2%A0">Email</a>

An Introduction to Fragrance Families - Part 2 Floral

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