Don’t build your business around the people — build the people around the business. In this episode, Coach Cora goes solo to unpack why understanding and defining the work itself should come before hiring. She breaks down how analyzing the work up front creates clearer roles, stronger performance, and smoother growth, and offers concrete questions leaders can use to shape work that aligns with business outcomes. If you’re hiring, scaling, or leading a team, this episode will help you rethink how you approach roles, expectations, and people strategy.