Leadership is not defined by what you say—it’s proven by the decisions you make when it matters most.

In this episode of The People Playbook with Coach Cora, Coach Cora is joined by Col Edward Irick, Deputy Commander of the Air Force Special Warfare Training Wing, to explore what it truly means to lead with purpose, trust, and care in high-stakes environments.

Drawing on 27 years of leadership experience, Col Irick shares how trust is built—or broken—through decisions under pressure, and why leaders often misunderstand the balance between caring for people and holding high standards. The conversation highlights how purposeful leadership shows up in real time and what it takes to rebuild credibility with teams that are tired or skeptical.

Leadership is not defined by what you say&mdash;it&rsquo;s proven by the decisions you make when it matters most.
In this episode of The People Playbook with Coach Cora, Coach Cora is joined by Col Edward Irick, Deputy Commander of the Air Force Special Warfare Training Wing, to explore what it truly means to lead with purpose, trust, and care in high-stakes environments.
Drawing on 27 years of leadership experience, Col Irick shares how trust is built&mdash;or broken&mdash;through decisions under pressure, and why leaders often misunderstand the balance between caring for people and holding high standards. The conversation highlights how purposeful leadership shows up in real time and what it takes to rebuild credibility with teams that are tired or skeptical.

The People Playbook is for professional business owners and leaders who understand business rises and falls on people. You will hear practical, real-world conversations on clear leadership, smart hiring, and building strong teams- all formulas for retention! Get ready to hear your professional peers and industry experts as they discuss lessons learned and best practices. Get that journal out, you'll be taking lots of notes! 

The People Playbook is for professional business owners and leaders who understand business rises and falls on people.&nbsp;You will hear practical, real-world conversations&nbsp;on clear leadership, smart hiring, and building strong teams- all formulas for retention! Get ready to hear your professional peers and industry experts as they discuss lessons learned&nbsp;and best practices. Get that journal out, you'll be taking lots of notes!&nbsp;

The People Playbook with Coach Cora Podcast

Your People Playbook, with Coach Cora is a weekly leadership and business radio show for owners, managers, and professionals who understand that their business rises and falls on their people.

Hosted by organizational development consultant and executive coach Cora Lonning, the show delivers practical, real-world conversations about the people challenges leaders face every day — and what actually works to solve them. Drawing on more than 25 years of experience working with organizations across Texas and beyond, Coach Cora helps listeners turn unclear leadership, hiring struggles, communication breakdowns, and retention issues into opportunities for stronger teams and healthier workplaces.

Each episode focuses on clear leadership, smart hiring, effective communication, and building strong, resilient teams. Conversations are professional but approachable — like sitting down with a trusted colleague who understands the realities of running a business and leading people.

Listeners can expect:
Actionable leadership insights grounded in real workplace experience
Honest discussions about people problems leaders don’t always talk about
Practical guidance they can apply immediately with their teams

Your People Playbook, with Coach Cora airs Saturdays at 2:00 PM on KLUP Radio 930 AM The Answer and is also available as a podcast after broadcast.

Because great businesses aren’t built by accident — they’re built by leaders who know how to develop their people.

<ul></ul>
Your People Playbook, with Coach Cora is a weekly leadership and business radio show for owners, managers, and professionals who understand that their business rises and falls on their people.
Hosted by organizational development consultant and executive coach Cora Lonning, the show delivers practical, real-world conversations about the people challenges leaders face every day &mdash; and what actually works to solve them. Drawing on more than 25 years of experience working with organizations across Texas and beyond, Coach Cora helps listeners turn unclear leadership, hiring struggles, communication breakdowns, and retention issues into opportunities for stronger teams and healthier workplaces.
Each episode focuses on clear leadership, smart hiring, effective communication, and building strong, resilient teams. Conversations are professional but approachable &mdash; like sitting down with a trusted colleague who understands the realities of running a business and leading people.
Listeners can expect:
<ul>
<li>Actionable leadership insights grounded in real workplace experience</li>
<li>Honest discussions about people problems leaders don&rsquo;t always talk about</li>
<li>Practical guidance they can apply immediately with their teams</li>
</ul>
Your People Playbook, with Coach Cora airs Saturdays at 2:00 PM on&nbsp;KLUP Radio&nbsp;930 AM The Answer and is also available as a podcast after broadcast.
Because great businesses aren&rsquo;t built by accident &mdash; they&rsquo;re built by leaders who know how to develop their people.