Strong hiring isn’t about offering more—it’s about offering what actually aligns with the people you want to lead and keep. In this episode of The People Playbook with Coach Cora, Coach Cora is joined by Blanca Abbud, Vice President of Sales at Engage PEO, to explore how leaders can use benefits strategically rather than reactively when attracting talent.
Drawing from her work with organizations across industries, Blanca shares what candidates are really responding to in today’s market and where leaders often miss the mark with benefits design and communication. The conversation unpacks how life stage, flexibility, wellbeing, and clarity around total compensation influence candidate decisions, and why copy-and-paste benefits often attract the wrong fit. 
If you’re a small business owner, executive, or people leader trying to attract the right talent without entering a costly perk arms race, this episode offers timely insight into how benefits can work for your business instead of against it.