How do you come up with a brilliant business idea simply from browsing online? How do you scale that business to reach hundreds of thousands of users? And how do you do it all with your best friend whilst keeping your relationship as strong as ever?

Oh yeah, you can also throw in having a baby and being recognised by Forbes 30 under 30 too. 

Two young women who have the answers to all of these questions and more are Alexis Aaron and Jodine Wolman, founders of SORTD, a tech startup that is revolutionising online shopping and ecommerce.  

In this episode, they share their entrepreneurial journey so far, their must-hear advice to make social media marketing work for you, their keys to a successful pitch (even in a boardroom of blokes in suits) and more.

How do you come up with a brilliant business idea simply from browsing online? How do you scale that business to reach hundreds of thousands of users? And how do you do it all with your best friend whilst keeping your relationship as strong as ever?
Oh yeah, you can also throw in having a baby and being recognised by Forbes 30 under 30 too.&nbsp;
Two young women who have the answers to all of these questions and more are Alexis Aaron and Jodine Wolman, founders of SORTD, a tech startup that is revolutionising online shopping and ecommerce.&nbsp;&nbsp;
In this episode, they share their entrepreneurial journey so far, their must-hear advice to make social media marketing work for you, their keys to a successful pitch (even in a boardroom of blokes in suits) and more.

Money is a constant contradiction. You’ve got to spend money to enjoy life but save every cent for the future. 

It’s why Australians are caught between impossible expectations and an economic system that feels stacked against them. So, how do you keep up the juggling act when the stakes just keep getting higher?

In The Pay Off Sylvia Jeffreys sits down with leading experts and entrepreneurs to uncover tips and tricks from some of the sharpest business minds in the game.

You can listen to The Pay Off wherever you get your podcasts, or you can watch every episode on 9Now, search 'The Pay Off 9Now Podcast'

Money is a constant contradiction. You&rsquo;ve got to spend money to enjoy life but save every cent for the future.&nbsp;
It&rsquo;s why Australians are caught between impossible expectations and an economic system that feels stacked against them.&nbsp;So, how do you keep up the juggling act when the stakes just keep getting higher?
In The Pay Off Sylvia Jeffreys sits down with leading experts and entrepreneurs to uncover tips and tricks from some of the sharpest business minds in the game.
You can listen to The Pay Off wherever you get your podcasts, or you can watch every episode on 9Now, search 'The Pay Off 9Now Podcast'

Sylvia Jeffreys sits down with leading experts and entrepreneurs to uncover tips and tricks from some of the sharpest business minds in the game.

The Pay Off with Sylvia Jeffreys

Two Best Friends, 1,000 Browser Tabs, Half a Million Users - SORTD founders Alexis Aaron & Jodine Wolman

Can wiping away what you've been told about profiting lead to your business being flush with cash?

Simon Griffiths, the visionary co-founder and CEO of Who Gives a Crap knows so. 
In fact, in this episode, he shares why giving away 50% of his company's profits not only led to multi-millions donated to the cause of global sanitation, but to a competitive market advantage and success that could not have otherwise been possible. 

Simon shares all the highlights of the WGAC journey so far - from a the origins of the idea to the viral crowdfunding campaign that saw him sitting on a toilet for 50 hours straight to navigating the unprecedented "toilet paper panic" of 2020.

You'll learn the secrets behind their iconic marketing strategy, how to build a brand so compelling that customers become your biggest advocates and ultimately why doing good is good for business.  

Can wiping away what you've been told about profiting lead to your business being flush with cash?
Simon Griffiths, the visionary co-founder and CEO of Who Gives a Crap knows so. In fact, in this episode, he shares why giving away 50% of his company's profits not only led to multi-millions donated to the cause of global sanitation, but to a competitive market advantage and success that could not have otherwise been possible.&nbsp;
Simon shares all the highlights of the WGAC journey so far - from a the origins of the idea to the viral crowdfunding campaign that saw him sitting on a toilet for 50 hours straight to navigating the unprecedented "toilet paper panic" of 2020.
You'll learn the secrets behind their iconic marketing strategy, how to build a brand so compelling that customers become your biggest advocates and ultimately why doing good is good for business.&nbsp;&nbsp;

How 'Giving a Crap' Can Get You Success, with Simon Griffiths (Who Gives a Crap) 

How do you go from being the youngest on-air reporter in NBC history, to a fixture of every red carpet event in LA, to founding a fashion brand worn by Kylie Jenner, Rihanna, and Ariana Grande?
In Kathryn Eisman's case: fearlessly. 

In this episode, the powerhouse entrepreneur, author, and media personality shares her unfiltered journey of radical career pivots, from living in a caravan on a New York rooftop to landing a dream job at E! News just six weeks after giving birth and more.

Now the founder of the cult hosiery label High Heel Jungle, Kathryn reveals the "unprecious" work ethic required to forge ahead in any career. 

In this episode:


The Power of the Pivot: Why you should never wait to be "discovered" and how to start before you’re ready.


The Kardashian Effect: How Kathryn got her products into the hands of A-list celebrities with $0 ad spend and no PR firm - and just how powerful that was!


Resilience & Legacy: How her family’s history shaped her drive and perspective on risk.


The Handbag Secret: Kathryn’s "uncannily accurate" party trick—what your handbag says about your personality!

How do you go from being the youngest on-air reporter in NBC history, to a fixture of every red carpet event in LA, to founding a fashion brand worn by Kylie Jenner, Rihanna, and Ariana Grande? In <a href="Kathryn%20Eisman">Kathryn Eisman</a>'s case: fearlessly.&nbsp;
In this episode, the powerhouse entrepreneur, author, and media personality shares her unfiltered journey of radical career pivots, from living in a caravan on a New York rooftop to landing a dream job at E! News just six weeks after giving birth and more.
Now the founder of the cult hosiery label <a href="https://www.instagram.com/highheeljungleofficial/">High Heel Jungle</a>, Kathryn reveals the "unprecious" work ethic required to forge ahead in any career.&nbsp;
In this episode:
<ul data-path-to-node="7">
<li>
The Power of the Pivot: Why you should never wait to be "discovered" and how to start before you&rsquo;re ready.
</li>
<li>
The Kardashian Effect: How Kathryn got her products into the hands of A-list celebrities with $0 ad spend and no PR firm - and just how powerful that was!
</li>
<li>
Resilience &amp; Legacy: How her family&rsquo;s history shaped her drive and perspective on risk.
</li>
<li>
The Handbag Secret: Kathryn&rsquo;s "uncannily accurate" party trick&mdash;what your handbag says about your personality!
</li>
</ul>

NBC Reporter to Kardashian-Approved Fashion Empire - Kathyrn Eisman (High heel Jungle, E News, NBC)

If the problem is sky high fuel costs, could an electric vehicle be the solution?

It's the logical question being asked by more and more Australians. But are there hidden costs we don't know about? Are they actually cheaper to run than a standard petrol car? Is Australia's charging infrastructure good enough? And what are the best options right now?

Sylvia chats to James Ward, director of content at Drive, to answer these questions and more, and to give you the entire checklist BEFORE you buy.

If the problem is sky high fuel costs, could an electric vehicle be the solution?
It's the logical question being asked by more and more Australians. But are there hidden costs we don't know about? Are they actually cheaper to run than a standard petrol car? Is Australia's charging infrastructure good enough? And what are the best options right now?
Sylvia chats to James Ward, director of content at Drive, to answer these questions and more, and to give you the entire checklist BEFORE you buy.

Two Best Friends, 1,000 Browser Tabs, Half a Million Users - SORTD founders Alexis Aaron & Jodine Wolman

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