Sundae Body sells a product every six seconds and is stocked in more than 10,000 stores across 14 countries. But behind the rapid growth of the colourful Australian beauty brand are some costly mistakes and hard-earned business lessons.

Lizzie Binks went from working in a call centre and receiving a school score of 59 to building one of Australia’s fastest-growing beauty brands. 

The Sundae Body co-founder joins The Pay Off to explain how Sundae went from an idea to shake up the body care aisle to an international success story — and the decisions that almost derailed it along the way.

Binks reveals how she launched into Woolworths and Priceline without a finished product, why the business took eight months to gain momentum and how a six-month cash-flow gap nearly broke the company.

She also shares what happened when Walmart approached her at a New York trade show, why Sundae eventually lost its US shelf space and how the mistake helped the brand succeed at Target.

Sundae Body is preparing for its next major step: A 36-product launch into Sephora in the Middle East.

Sundae Body sells a product every six seconds and is stocked in more than 10,000 stores across 14 countries. But behind the rapid growth of the colourful Australian beauty brand are some costly mistakes and hard-earned business lessons.
Lizzie Binks went from working in a call centre and receiving a school score of 59 to building one of Australia&rsquo;s fastest-growing beauty brands.&nbsp;
The Sundae Body co-founder joins The Pay Off to explain how Sundae went from an idea to shake up the body care aisle to an international success story &mdash; and the decisions that almost derailed it along the way.
Binks reveals how she launched into Woolworths and Priceline without a finished product, why the business took eight months to gain momentum and how a six-month cash-flow gap nearly broke the company.
She also shares what happened when Walmart approached her at a New York trade show, why Sundae eventually lost its US shelf space and how the mistake helped the brand succeed at Target.
Sundae Body is preparing for its next major step: A 36-product launch into Sephora in the Middle East.

Money is a constant contradiction. You’ve got to spend money to enjoy life but save every cent for the future. 

It’s why Australians are caught between impossible expectations and an economic system that feels stacked against them. So, how do you keep up the juggling act when the stakes just keep getting higher?

In The Pay Off Sylvia Jeffreys sits down with leading experts and entrepreneurs to uncover tips and tricks from some of the sharpest business minds in the game.

You can listen to The Pay Off wherever you get your podcasts, or you can watch every episode on 9Now, search 'The Pay Off 9Now Podcast'

Money is a constant contradiction. You&rsquo;ve got to spend money to enjoy life but save every cent for the future.&nbsp;
It&rsquo;s why Australians are caught between impossible expectations and an economic system that feels stacked against them.&nbsp;So, how do you keep up the juggling act when the stakes just keep getting higher?
In The Pay Off Sylvia Jeffreys sits down with leading experts and entrepreneurs to uncover tips and tricks from some of the sharpest business minds in the game.
You can listen to The Pay Off wherever you get your podcasts, or you can watch every episode on 9Now, search 'The Pay Off 9Now Podcast'

Sylvia Jeffreys sits down with leading experts and entrepreneurs to uncover tips and tricks from some of the sharpest business minds in the game.