Can wiping away what you've been told about profiting lead to your business being flush with cash?

Simon Griffiths, the visionary co-founder and CEO of Who Gives a Crap knows so. 
In fact, in this episode, he shares why giving away 50% of his company's profits not only led to multi-millions donated to the cause of global sanitation, but to a competitive market advantage and success that could not have otherwise been possible. 

Simon shares all the highlights of the WGAC journey so far - from a the origins of the idea to the viral crowdfunding campaign that saw him sitting on a toilet for 50 hours straight to navigating the unprecedented "toilet paper panic" of 2020.

You'll learn the secrets behind their iconic marketing strategy, how to build a brand so compelling that customers become your biggest advocates and ultimately why doing good is good for business.  

Can wiping away what you've been told about profiting lead to your business being flush with cash?
Simon Griffiths, the visionary co-founder and CEO of Who Gives a Crap knows so. In fact, in this episode, he shares why giving away 50% of his company's profits not only led to multi-millions donated to the cause of global sanitation, but to a competitive market advantage and success that could not have otherwise been possible.&nbsp;
Simon shares all the highlights of the WGAC journey so far - from a the origins of the idea to the viral crowdfunding campaign that saw him sitting on a toilet for 50 hours straight to navigating the unprecedented "toilet paper panic" of 2020.
You'll learn the secrets behind their iconic marketing strategy, how to build a brand so compelling that customers become your biggest advocates and ultimately why doing good is good for business.&nbsp;&nbsp;

Money is a constant contradiction. You’ve got to spend money to enjoy life but save every cent for the future. 

It’s why Australians are caught between impossible expectations and an economic system that feels stacked against them. So, how do you keep up the juggling act when the stakes just keep getting higher?

In The Pay Off Sylvia Jeffreys sits down with leading experts and entrepreneurs to uncover tips and tricks from some of the sharpest business minds in the game.

You can listen to The Pay Off wherever you get your podcasts, or you can watch every episode on 9Now, search 'The Pay Off 9Now Podcast'

Money is a constant contradiction. You&rsquo;ve got to spend money to enjoy life but save every cent for the future.&nbsp;
It&rsquo;s why Australians are caught between impossible expectations and an economic system that feels stacked against them.&nbsp;So, how do you keep up the juggling act when the stakes just keep getting higher?
In The Pay Off Sylvia Jeffreys sits down with leading experts and entrepreneurs to uncover tips and tricks from some of the sharpest business minds in the game.
You can listen to The Pay Off wherever you get your podcasts, or you can watch every episode on 9Now, search 'The Pay Off 9Now Podcast'

Sylvia Jeffreys sits down with leading experts and entrepreneurs to uncover tips and tricks from some of the sharpest business minds in the game.