Can wiping away what you've been told about profiting lead to your business being flush with cash?

Simon Griffiths, the visionary co-founder and CEO of Who Gives a Crap knows so.
In fact, in this episode, he shares why giving away 50% of his company's profits not only led to multi-millions donated to the cause of global sanitation, but to a competitive market advantage and success that could not have otherwise been possible. 

Simon shares all the highlights of the WGAC journey so far - from a the origins of the idea to the viral crowdfunding campaign that saw him sitting on a toilet for 50 hours straight to navigating the unprecedented "toilet paper panic" of 2020.

You'll learn the secrets behind their iconic marketing strategy, how to build a brand so compelling that customers become your biggest advocates and ultimately why doing good is good for business.