Sometimes the biggest secret to success isn’t a service or product, but about the strength of partnership.

Scott and Elle Madden are the dynamic couple behind the fast-growing health and athleisure brand, FWD Form. This isn't your typical success story; it's a testament to resilience forged through fire.

In today’s episode, these co-founders share the wild origin story of FWD Form, the financial and emotional challenges of being partners in life and business and why they prioritise consistency over quick-fix trends.

They candidly share the impact of unexpectedly losing both their fathers within weeks and the difficult realities of grieving while running a company.

Sometimes the biggest secret to success isn&rsquo;t a service or product, but about the strength of partnership.
Scott and Elle Madden are the dynamic couple behind the fast-growing health and athleisure brand, FWD Form. This isn't your typical success story; it's a testament to resilience forged through fire.
In today&rsquo;s episode, these co-founders share the wild origin story of FWD Form, the financial and emotional challenges of being partners in life and business and why they prioritise consistency over quick-fix trends.
They candidly share the impact of unexpectedly losing both their fathers within weeks and the difficult realities of grieving while running a company.

Money is a constant contradiction. You’ve got to spend money to enjoy life but save every cent for the future. 

It’s why Australians are caught between impossible expectations and an economic system that feels stacked against them. So, how do you keep up the juggling act when the stakes just keep getting higher?

In The Pay Off Sylvia Jeffreys sits down with leading experts and entrepreneurs to uncover tips and tricks from some of the sharpest business minds in the game.

You can listen to The Pay Off wherever you get your podcasts, or you can watch every episode on 9Now, search 'The Pay Off 9Now Podcast'

Money is a constant contradiction. You&rsquo;ve got to spend money to enjoy life but save every cent for the future.&nbsp;
It&rsquo;s why Australians are caught between impossible expectations and an economic system that feels stacked against them.&nbsp;So, how do you keep up the juggling act when the stakes just keep getting higher?
In The Pay Off Sylvia Jeffreys sits down with leading experts and entrepreneurs to uncover tips and tricks from some of the sharpest business minds in the game.
You can listen to The Pay Off wherever you get your podcasts, or you can watch every episode on 9Now, search 'The Pay Off 9Now Podcast'

Sylvia Jeffreys sits down with leading experts and entrepreneurs to uncover tips and tricks from some of the sharpest business minds in the game.

The Pay Off with Sylvia Jeffreys

Finding Balance As Co-Founding Spouses with Elle & Scott Madden

Starting a business is exciting. Building one that lasts is something else entirely.

In this episode of The Pay Off, Sylvia Jeffreys is joined by Edible Blooms Co-founder and Managing Director Kelly Jamieson and Westpac Managing Director of Business Lending Tamara Bryden to unpack what it really takes to launch and grow a successful business.

Kelly shares how she turned a kitchen-table idea into one of Australia’s best-known gifting businesses, while Tamara explains why women still receive just a fraction of startup funding—and what can be done to change it.

Together, they discuss the realities of entrepreneurship: testing an idea before investing heavily, managing cash flow, securing finance, scaling beyond the “messy middle” and why building a business often means working harder than you’ve ever worked before.

Whether you’re dreaming of leaving your corporate job, growing a side hustle or taking your business to the next level, this episode is packed with practical advice from two women who’ve helped thousands of businesses get off the ground.

You’ll learn:
Why women still face bigger barriers when raising capital
How to test a business idea before investing thousands
What banks actually want to see in a business plan
The biggest cash flow mistakes new founders make
How to scale beyond the “messy middle” of business growth
Why your network can be as valuable as your funding
The mindset shifts that separate successful entrepreneurs from everyone else
Why “freedom” isn’t the best reason to start your own business

Starting a business is exciting. Building one that lasts is something else entirely.
In this episode of The Pay Off, Sylvia Jeffreys is joined by Edible Blooms Co-founder and Managing Director Kelly Jamieson and Westpac Managing Director of Business Lending Tamara Bryden to unpack what it really takes to launch and grow a successful business.
Kelly shares how she turned a kitchen-table idea into one of Australia&rsquo;s best-known gifting businesses, while Tamara explains why women still receive just a fraction of startup funding&mdash;and what can be done to change it.
Together, they discuss the realities of entrepreneurship: testing an idea before investing heavily, managing cash flow, securing finance, scaling beyond the &ldquo;messy middle&rdquo; and why building a business often means working harder than you&rsquo;ve ever worked before.
Whether you&rsquo;re dreaming of leaving your corporate job, growing a side hustle or taking your business to the next level, this episode is packed with practical advice from two women who&rsquo;ve helped thousands of businesses get off the ground.
You&rsquo;ll learn:
<ul>
<li aria-level="1">Why women still face bigger barriers when raising capital</li>
<li aria-level="1">How to test a business idea before investing thousands</li>
<li aria-level="1">What banks actually want to see in a business plan</li>
<li aria-level="1">The biggest cash flow mistakes new founders make</li>
<li aria-level="1">How to scale beyond the &ldquo;messy middle&rdquo; of business growth</li>
<li aria-level="1">Why your network can be as valuable as your funding</li>
<li aria-level="1">The mindset shifts that separate successful entrepreneurs from everyone else</li>
<li aria-level="1">Why &ldquo;freedom&rdquo; isn&rsquo;t the best reason to start your own business</li>
</ul>

How to Fund, Start and Scale with Edible Blooms’ Kelly Jamieson and Westpac’s Tamara Bryden

Jun Bei Liu arrived in Australia from China at 16 with little English but big ambitions.

Today, she's the co-founder of Ten Cap, one of Australia's top-performing hedge funds, and one of the country's most respected stock pickers.

In this episode of The Pay Off, Sylvia Jeffreys sits down with Jun Bei to unpack where she's finding opportunities in today's market, why she's avoiding some of the biggest names in AI, and what every investor should understand before buying into the latest hype.

From SpaceX's eye-watering valuation to the future of Australia's banks, Jun Bei shares the frameworks she uses to separate great businesses from great investments — and why the smartest money isn't always going where everyone else is.

You'll learn:
Why Jun Bei is backing the "picks and shovels" powering the AI boom, rather than trying to pick the winning platform.
What the SpaceX IPO can teach everyday investors about hype, valuation and timing.
Why volatility and uncertainty can create the best buying opportunities.
The investing philosophy Jun Bei learnt from her father — and how she's now teaching it to her own children.
Why understanding the business behind the brands you already use can make you a better investor.

Whether you're investing for the first time or looking to sharpen your thinking in a rapidly changing market, this conversation is packed with practical insights that will change the way you look at money, markets and opportunity.

Jun Bei Liu arrived in Australia from China at 16 with little English but big ambitions.
Today, she's the co-founder of Ten Cap, one of Australia's top-performing hedge funds, and one of the country's most respected stock pickers.
In this episode of The Pay Off, Sylvia Jeffreys sits down with Jun Bei to unpack where she's finding opportunities in today's market, why she's avoiding some of the biggest names in AI, and what every investor should understand before buying into the latest hype.
From SpaceX's eye-watering valuation to the future of Australia's banks, Jun Bei shares the frameworks she uses to separate great businesses from great investments &mdash; and why the smartest money isn't always going where everyone else is.
You'll learn:
<ul>
<li aria-level="1">Why Jun Bei is backing the "picks and shovels" powering the AI boom, rather than trying to pick the winning platform.</li>
<li aria-level="1">What the SpaceX IPO can teach everyday investors about hype, valuation and timing.</li>
<li aria-level="1">Why volatility and uncertainty can create the best buying opportunities.</li>
<li aria-level="1">The investing philosophy Jun Bei learnt from her father &mdash; and how she's now teaching it to her own children.</li>
<li aria-level="1">Why understanding the business behind the brands you already use can make you a better investor.</li>
</ul>
Whether you're investing for the first time or looking to sharpen your thinking in a rapidly changing market, this conversation is packed with practical insights that will change the way you look at money, markets and opportunity.

Where Australia’s Top Stock Picker Is Investing Right Now, with Jun Bei Liu

It started with a drawer overflowing with sticky $5 and $10 tips, tucked away after gruelling 3am bar shifts while trying to survive university. That mountain of cash eventually triggered an unexpected bank investigation, a furious confrontation with her father and a lifelong obsession with building financial freedom for herself and others. 

In this episode of The Pay Off, Sylvia Jeffreys sits down with financial planner, best-selling author, and founder of SugarMamma, Canna Campbell (@sugarmammatv). 

From the ultimate $1,650 kitchen appliance hack that saves thousands a year, to surviving a massive relationship breakdown and using her professional expertise to grow a $374,000 portfolio from scratch, Canna shares her direct, no-nonsense playbook for creating long-term wealth.

Whether you are staring down a 30-year mortgage, trying to navigate changing tax laws, or just wanting to look glamorous on a budget, this conversation is packed with practical strategies to help you make your money work harder.

You’ll learn:
The mindset shifts that helped Canna rebuild after divorce and create lasting financial resilience 
The step-by-step "$1,000 Project" framework for building investment momentum with amounts you can actually afford.
How to “pay your future self first” and use passive dividend income to build long-term financial security.
Why regularly negotiating your mortgage could save you thousands by avoiding the bank’s “loyalty tax.” 
And much more.

Find more from Canna here: https://www.sugarmamma.tv/

It started with a drawer overflowing with sticky $5 and $10 tips, tucked away after gruelling 3am bar shifts while trying to survive university. That mountain of cash eventually triggered an unexpected bank investigation, a furious confrontation with her father and a lifelong obsession with building financial freedom for herself and others.&nbsp;
In this episode of The Pay Off, Sylvia Jeffreys sits down with financial planner, best-selling author, and founder of SugarMamma, Canna Campbell (@sugarmammatv).&nbsp;
From the ultimate $1,650 kitchen appliance hack that saves thousands a year, to surviving a massive relationship breakdown and using her professional expertise to grow a $374,000 portfolio from scratch, Canna shares her direct, no-nonsense playbook for creating long-term wealth.
Whether you are staring down a 30-year mortgage, trying to navigate changing tax laws, or just wanting to look glamorous on a budget, this conversation is packed with practical strategies to help you make your money work harder.
You&rsquo;ll learn:
<ul>
<li>The mindset shifts that helped Canna rebuild after divorce and create lasting financial resilience&nbsp;</li>
<li aria-level="1">The step-by-step "$1,000 Project" framework for building investment momentum with amounts you can actually afford.</li>
<li aria-level="1">How to &ldquo;pay your future self first&rdquo; and use passive dividend income to build long-term financial security.</li>
<li aria-level="1">Why regularly negotiating your mortgage could save you thousands by avoiding the bank&rsquo;s &ldquo;loyalty tax.&rdquo;&nbsp;</li>
<li aria-level="1">And much more.</li>
</ul>
Find more from Canna here: <a href="https://www.sugarmamma.tv/">https://www.sugarmamma.tv/</a>

Finding Balance As Co-Founding Spouses with Elle & Scott Madden

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