Launching a brand isn’t always as glamorous as it seems… I mean, just ask your favourite ‘Gen Z Boss in a Mini’, Rachael Wilde. 

The QUEEN of great skin, voluminous hair and million-dollar brand building, Rachael Wilde is the Co-Founder & CMO of tbh skincare and Bouf.

If you haven’t heard her name (hello, are you living under a rock?), then there’s a big chance you’ll recognise her face. Rachael’s taken the social media world by storm by pulling back the curtain on EVERYTHING that goes into building a company - from the branding, to the marketing strategy and even the enormity of the backlash. 

In today’s episode, Sylvia chats to Rachael about the reality of running multi-million dollar brands in your twenties, why embracing criticism is one of the BEST things you can do and why there’s nothing more empowering than having control of your finances. 

Launching a brand isn&rsquo;t always as glamorous as it seems&hellip; I mean, just ask your favourite &lsquo;Gen Z Boss in a Mini&rsquo;, Rachael Wilde.&nbsp;
The QUEEN of great skin, voluminous hair and million-dollar brand building, Rachael Wilde is the Co-Founder &amp; CMO of tbh skincare and Bouf.
If you haven&rsquo;t heard her name (hello, are you living under a rock?), then there&rsquo;s a big chance you&rsquo;ll recognise her face. Rachael&rsquo;s taken the social media world by storm by pulling back the curtain on EVERYTHING that goes into building a company - from the branding, to the marketing strategy and even the enormity of the backlash.&nbsp;
In today&rsquo;s episode, Sylvia chats to Rachael about the reality of running multi-million dollar brands in your twenties, why embracing criticism is one of the BEST things you can do and why there&rsquo;s nothing more empowering than having control of your finances.&nbsp;

Money is a constant contradiction. You’ve got to spend money to enjoy life but save every cent for the future. 

It’s why Australians are caught between impossible expectations and an economic system that feels stacked against them. So, how do you keep up the juggling act when the stakes just keep getting higher?

In The Pay Off Sylvia Jeffreys sits down with leading experts and entrepreneurs to uncover tips and tricks from some of the sharpest business minds in the game.

You can listen to The Pay Off wherever you get your podcasts, or you can watch every episode on 9Now, search 'The Pay Off 9Now Podcast'

Money is a constant contradiction. You&rsquo;ve got to spend money to enjoy life but save every cent for the future.&nbsp;
It&rsquo;s why Australians are caught between impossible expectations and an economic system that feels stacked against them.&nbsp;So, how do you keep up the juggling act when the stakes just keep getting higher?
In The Pay Off Sylvia Jeffreys sits down with leading experts and entrepreneurs to uncover tips and tricks from some of the sharpest business minds in the game.
You can listen to The Pay Off wherever you get your podcasts, or you can watch every episode on 9Now, search 'The Pay Off 9Now Podcast'

Sylvia Jeffreys sits down with leading experts and entrepreneurs to uncover tips and tricks from some of the sharpest business minds in the game.

The Pay Off with Sylvia Jeffreys

Brand Building, Embracing Backlash, Bouf & Beyond with Rachael Wilde

https://api.omny.fm/orgs/88b564ea-a9a6-4751-910a-a5d800019396/clips/d427a9d5-83e1-4499-9823-b2f90056ec99/transcript

Advertisement