Launching a brand isn’t always as glamorous as it seems… I mean, just ask your favourite ‘Gen Z Boss in a Mini’, Rachael Wilde. 

The QUEEN of great skin, voluminous hair and million-dollar brand building, Rachael Wilde is the Co-Founder & CMO of tbh skincare and Bouf.

If you haven’t heard her name (hello, are you living under a rock?), then there’s a big chance you’ll recognise her face. Rachael’s taken the social media world by storm by pulling back the curtain on EVERYTHING that goes into building a company - from the branding, to the marketing strategy and even the enormity of the backlash. 

In today’s episode, Sylvia chats to Rachael about the reality of running multi-million dollar brands in your twenties, why embracing criticism is one of the BEST things you can do and why there’s nothing more empowering than having control of your finances.