There's a new trend sweeping through social media - when your child is lost in a tantrum or a pre-teen spiral, you call out for your imaginary helper named Jessica, and more often than not it will confuse them enough to stop them in their tracks.
Distraction methods like this one have been used for years and years, but why do they work?
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Maneesh Deva: Is kids being bored without their phones such a bad thing?
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John Cowan: Teaching your kids to drive
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