There's a new trend sweeping through social media - when your child is lost in a tantrum or a pre-teen spiral, you call out for your imaginary helper named Jessica, and more often than not it will confuse them enough to stop them in their tracks.
Distraction methods like this one have been used for years and years, but why do they work?
LISTEN ABOVE

Dr Maneesh Deva: Sometimes children just need to figure it out on their own
37:59

Dr Miriam McCaleb: Parents need to stop comparing themselves to online 'highlight reels'
37:21

Dougal Sutherland: Let your kids be bored
37:44