There's a new trend sweeping through social media - when your child is lost in a tantrum or a pre-teen spiral, you call out for your imaginary helper named Jessica, and more often than not it will confuse them enough to stop them in their tracks. 

Distraction methods like this one have been used for years and years, but why do they work? 

LISTEN ABOVE

There's a new trend sweeping through social media - when your child is lost in a tantrum or a pre-teen spiral, you call out for your imaginary helper named Jessica, and more often than not it will confuse them enough to stop them in their tracks.&nbsp;
Distraction methods like this one have been used for years and years, but why do they work?&nbsp;
LISTEN ABOVE

If it takes a village to raise a child, it must take a whole country to raise a family! Newstalk ZB’s Parent Squad helps to do just that. Joined by expert guests The Weekend Collective team delves into the complexities of Kiwi family life.

The Parent Squad

Kathryn Berkett: The 'Jessica' trend and why it works

https://api.omny.fm/orgs/7784f840-c291-422a-924b-ad9000bbad71/clips/4d4c5d8e-9f13-48d6-ba2b-b43e0063178c/transcript