Kevin Hamilton, Vice President, Global Marketing and Communications at the U.S. Highbush Blueberry Council, shares how he aims to highlight blueberries’ true differentiators and merge health messaging with emotion to fuel consumers’ future purchases.

Kevin Hamilton, Vice President, Global Marketing and Communications at the U.S. Highbush Blueberry Council, shares how he aims to highlight blueberries&rsquo; true differentiators and merge health messaging with emotion to fuel consumers&rsquo; future purchases.

What’s the fresh produce industry talking about now? Tune into The Packer Podcast to find out. Discussions dive into the challenges, opportunities and what’s next for stakeholders across the fresh produce supply chain.

 

What&rsquo;s the fresh produce industry talking about now? Tune into The Packer Podcast to find out. Discussions dive into the challenges, opportunities and what&rsquo;s next for stakeholders across the fresh produce supply chain.
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