Circana’s Jonna Parker outlines why the fresh produce industry must focus on digital storytelling and rich product data to ensure agentic AI engines seamlessly discover and recommend their items to shoppers.

Circana&rsquo;s Jonna Parker outlines why the fresh produce industry must focus on digital storytelling and rich product data to ensure agentic AI engines seamlessly discover and recommend their items to shoppers.

What’s the fresh produce industry talking about now? Tune into The Packer Podcast to find out. Discussions dive into the challenges, opportunities and what’s next for stakeholders across the fresh produce supply chain.

 

What&rsquo;s the fresh produce industry talking about now? Tune into The Packer Podcast to find out. Discussions dive into the challenges, opportunities and what&rsquo;s next for stakeholders across the fresh produce supply chain.
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