Welcome to the Overland Journal Podcast

The Overlanding Industry's Growth Potential

Authenticity and Quality in Overlanding

The Evolution of Overlanding in North America

Defining Overlanding: Beyond Camping and

The Global Scope of the Overlanding Market

OEMs and the Future of Overlanding

The COVID Bump and Market Dynamics

Navigating Opportunities in the Overlanding

Retail Evolution in the Overlanding Space

Specialization and Premium Services in

The Challenges of Influencer Marketing in

The Power of Podcasting in Overlanding Media

Creating Premium Products for Overlanders

Authenticity and Credibility in Marketing

The Marketing Funnel Strategy for Overlanding

Closing Remarks and Contact Information

Host Scott Brady and co-host Brian McVickers discuss the overland industry’s origins and rapid growth, outlining where they see current and future opportunities for businesses, creators, and travelers. They emphasize authenticity as essential for success with a savvy, affluent, quality-focused audience, and clarify overlanding as vehicle-supported adventure travel distinct from road trips, camping, or off-roading as sport. Using audience research, they estimate a global overland vertical market of roughly 30–40 million people, noting continued long-term growth despite a temporary COVID-driven spike and subsequent normalization. They highlight OEM commitment (including Toyota and Grenadier), the importance of stewardship, and practical business guidance: find white space aligned with core skills, avoid generic copycat products, prioritize premium quality and service, use events for feedback, and approach media work with complete, edited story packages. They also caution about the fragility of influencer-only models and recommend diversified income streams.

<p>Host Scott Brady and co-host Brian McVickers discuss the overland industry&rsquo;s origins and rapid growth, outlining where they see current and future opportunities for businesses, creators, and travelers. They emphasize authenticity as essential for success with a savvy, affluent, quality-focused audience, and clarify overlanding as vehicle-supported adventure travel distinct from road trips, camping, or off-roading as sport. Using audience research, they estimate a global overland vertical market of roughly 30&ndash;40 million people, noting continued long-term growth despite a temporary COVID-driven spike and subsequent normalization. They highlight OEM commitment (including Toyota and Grenadier), the importance of stewardship, and practical business guidance: find white space aligned with core skills, avoid generic copycat products, prioritize premium quality and service, use events for feedback, and approach media work with complete, edited story packages. They also caution about the fragility of influencer-only models and recommend diversified income streams.</p>

The Overland Journal Podcast features the travelers, topics, and news related to the overlanding community and industry. This podcast is hosted by Scott Brady, Ashley Giordano, and Matt Scott. This podcast is a production of the Overland Journal Magazine and the expeditionportal.com website.

The Overland Journal Podcast features the travelers, topics, and news related to the overlanding community and industry.

The Overland Journal Podcast

Understanding the Overland Industry

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/d0d87e4d-8f9e-4cf5-ab4e-b47f00edfe42/transcript