Jonah Berger is a professor at the Wharton School of the University of Pennsylvania. He's an international bestselling author, a world-renowned expert on word of mouth, social influence, consumer behavior, and how products, ideas, and behaviors can catch on.

In this episode, Eric and Jonah discuss his book, The Catalyst: How to Change Anyone's Mind.

But wait – there’s more! The episode is not quite over!! We continue the conversation and you can access this exclusive content right in your podcast player feed. Head over to our Patreon page and pledge to donate just $10 a month. It’s that simple and we’ll give you good stuff as a thank you!

Jonah Berger and I Discuss How to Change Anyone's Mind and …
His book, The Catalyst: How to Change Anyone's Mind
How people change
That most decisions that we make are shaped by other people
The major mistake most of us make when it comes to trying to change behavior in ourselves and others
How to create change by reducing the barriers and energy required
Feeling like we should do something vs because we want to do something
People's zones of acceptance and rejection
What it means to "highlight a gap" and how it can help us change
How the costs of change often come due before the benefits of change are experienced
What factors drive Identification vs Differentiation



Jonah Berger Links:

Jonah's Website

Twitter

Instagram

Best Fiends: Engage your brain and play a game of puzzles with Best Fiends. Download for free on the Apple App Store or Google Play.   

If you enjoyed this conversation with Jonah Berger, you might also enjoy these other episodes:

Mimetic Desires in Everyday Life with Luke Burgis

Effectively Thinking Ahead with Bina Venkataraman

Jonah Berger is a professor at the Wharton School of the University of Pennsylvania. He's an international bestselling author, a world-renowned expert on word of&nbsp;mouth, social influence, consumer behavior, and how products, ideas, and behaviors can catch on.In this episode, Eric and Jonah discuss his book, <a href="https://bookshop.org/a/16850/9781982108601" rel="noopener noreferrer" target="_blank">The Catalyst: How to Change Anyone's Mind.</a>But wait – there’s more! The episode is not quite over!! We continue the conversation and you can access this exclusive content right in your podcast player feed.&nbsp;<a href="https://oneyoufeed.net/support" rel="noopener noreferrer" target="_blank">Head over to our Patreon page and pledge to donate just $10 a month.&nbsp;</a>It’s that simple and we’ll give you good stuff as a thank you!Jonah Berger and I Discuss How to Change Anyone's Mind and …<ul><li>His book, <a href="https://bookshop.org/a/16850/9781982108601" rel="noopener noreferrer" target="_blank">The Catalyst: How to Change Anyone's Mind</a></li><li>How people change</li><li>That most decisions that we make are shaped by other people</li><li>The major mistake most of us make when it comes to trying to change behavior in ourselves and others</li><li>How to create change by reducing the barriers and energy required</li><li>Feeling like we should do something vs because we want to do something</li><li>People's zones of acceptance and rejection</li><li>What it means to "highlight a gap" and how it can help us change</li><li>How the costs of change often come due before the benefits of change are experienced</li><li>What factors drive Identification vs Differentiation</li><li> </li></ul>Jonah Berger Links:<a href="https://jonahberger.com/" rel="noopener noreferrer" target="_blank">Jonah's Website</a><a href="https://twitter.com/j1berger" rel="noopener noreferrer" target="_blank">Twitter</a><a href="https://www.instagram.com/j1berger/" rel="noopener noreferrer" target="_blank">Instagram</a>Best&nbsp;Fiends:&nbsp;Engage your brain and play a game of puzzles with&nbsp;Best&nbsp;Fiends. Download for free on the Apple App Store or Google Play.&nbsp;&nbsp;&nbsp;If you enjoyed this conversation with Jonah Berger, you might also enjoy these other episodes:<a href="https://www.oneyoufeed.net/mimetic-desires-in-everyday-life/" rel="noopener noreferrer" target="_blank">Mimetic Desires in Everyday Life with Luke Burgis</a><a href="https://www.oneyoufeed.net/thinking-ahead/" rel="noopener noreferrer" target="_blank">Effectively Thinking Ahead with Bina Venkataraman</a>

Embark on a transformative journey with "The One You Feed" podcast, hosted by Eric Zimmer. Drawing wisdom from the old parable of the two wolves within us, this show explores growth and well-being. Through insightful interviews with thought leaders and experts in development, Eric delves into topics like mindfulness, resilience, and positive habits. Gain practical advice and reflective insights to navigate life's challenges and nurture your inner strength. "The One You Feed" is a valuable resource, offering inspiration and actionable strategies for a more fulfilling existence. Join Eric as he shares wisdom, fostering the growth of the positive wolf within you. Feed your curiosity and embark on a transformative path with "The One You Feed"!

Embark on a transformative journey with "The One You Feed" podcast, hosted by Eric Zimmer. Drawing wisdom from the old parable of the two wolves within us, this show explores growth and well-being. Through insightful interviews with thought leaders and experts in development, Eric delves into topics like mindfulness, resilience, and positive habits. Gain practical advice and reflective insights to navigate life's challenges and nurture your inner strength. "The One You Feed" is a valuable resource, offering inspiration and actionable strategies for a more fulfilling existence. Join Eric as he shares wisdom, fostering the growth of the positive wolf within you. Feed your curiosity and embark on a transformative path with "The One You Feed"!

The One You Feed

Embark on a transformative journey with "The One You Feed" podcast, hosted by Eric Zimmer. Drawing wisdom from the old parable of the two wolves within us, this show explores growth and well-being. Through insightful interviews with thought leaders and experts in development, Eric delves into topics like mindfulness, resilience, and positive habits. Gain practical advice and reflective insights to navigate life's challenges and nurture your inner strength. Every episode is a valuable resource that offers inspiration and actionable strategies for a more fulfilling existence. Join Eric as he shares wisdom, fostering the growth of the positive wolf within you. Feed your curiosity and embark on a transformative path with "The One You Feed"!

Embark on a transformative journey with "The One You Feed" podcast, hosted by Eric Zimmer. Drawing wisdom from the old parable of the two wolves within us, this show explores growth and well-being. Through insightful interviews with thought leaders and experts in development, Eric delves into topics like mindfulness, resilience, and positive habits. Gain practical advice and reflective insights to navigate life's challenges and nurture your inner strength. Every episode is a valuable resource that offers inspiration and actionable strategies for a more fulfilling existence. Join Eric as he shares wisdom, fostering the growth of the positive wolf within you. Feed your curiosity and embark on a transformative path with "The One You Feed"!

Jonah Berger on How to Change Anyone's Mind 

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/8dfbd887-eafb-47c5-b4c2-aea0013d4de8/transcript

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