Eric Johnson is the Director of the Center for Decision Sciences, Columbia Business School at Columbia University.  His research examines the interface between behavior decision research economics and the decisions made by consumers, managers, and their implications for public policy, markets, and marketing.  

In this episode, Eric and Eric Johnson discuss his book, The Elements of Choice: Why the Way We Decide Matters

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Eric Johnson and I Discuss The Elements of Choice and…
His book,  The Elements of Choice: Why the Way We Decide Matters
How are choices are influenced
Choice architecture is how choices are structured for people
How we often don’t realize we are affected by choice architecture
“Sludge” is bad nudging or dark patterns of choices
A plausible path is making a better choice easier to make
How the order of options can affect our decisions
The role of memory when it comes to making decisions
Screening and how it’s used in choice architecture
Default options and how they may affect decisions

Eric Johnson links:

Eric’s Website

Twitter

When you purchase products and/or services from the sponsors of this episode, you help support The One You Feed.  Your support is greatly appreciated, thank you!

If you enjoyed this conversation with Eric Johnson, you might also enjoy these other episodes:

How to Change Anyone’s Mind with Jonah Berger

Mimetic Desires in Everyday Life with Luke Burgis

Eric Johnson is the Director of the Center for Decision Sciences, Columbia Business School at Columbia University.&nbsp; His research examines the interface between behavior decision research economics and the decisions made by consumers, managers, and their implications for public policy, markets, and marketing.&nbsp;&nbsp;
In this episode, Eric and Eric Johnson discuss his book,&nbsp;<a href="https://bookshop.org/a/16850/9780593084434">The Elements of Choice: Why the Way We Decide Matters</a>
<a href="http://oneyoufeed.net/text">Get Text Messages from Eric</a> that will remind and encourage you to help stay on track with what you&rsquo;re learning from the weeks&rsquo; episodes released on Tuesdays and Fridays.&nbsp; To sign up for these FREE text message reminders, go to oneyoufeed.net/text.
But wait &ndash; there&rsquo;s more! The episode is not quite over!! We continue the conversation and you can access this exclusive content right in your podcast player feed.&nbsp;<a href="https://oneyoufeed.net/support">Head over to our Patreon page and pledge to donate just $10 a month.&nbsp;</a>It&rsquo;s that simple and we&rsquo;ll give you good stuff as a thank you!
Eric Johnson and I Discuss The Elements of Choice and&hellip;
<ul>
<li>His book,&nbsp;&nbsp;<a href="https://bookshop.org/a/16850/9780593084434">The Elements of Choice: Why the Way We Decide Matters</a></li>
<li>How are choices are influenced</li>
<li>Choice architecture is how choices are structured for people</li>
<li>How we often don&rsquo;t realize we are affected by choice architecture</li>
<li>&ldquo;Sludge&rdquo; is bad nudging or dark patterns of choices</li>
<li>A plausible path is making a better choice easier to make</li>
<li>How the order of options can affect our decisions</li>
<li>The role of memory when it comes to making decisions</li>
<li>Screening and how it&rsquo;s used in choice architecture</li>
<li>Default options and how they may affect decisions</li>
</ul>
Eric Johnson links:
<a href="https://theelementsofchoice.com/">Eric&rsquo;s Website</a>
<a href="https://twitter.com/profericjohnson">Twitter</a>
When you purchase products and/or services from the sponsors of this episode, you help support The One You Feed.&nbsp; Your support is greatly appreciated, thank you!
If you enjoyed this conversation with Eric Johnson, you might also enjoy these other episodes:
<a href="https://www.oneyoufeed.net/how-to-change-anyones-mind/">How to Change Anyone&rsquo;s Mind with Jonah Berger</a>
<a href="https://www.oneyoufeed.net/mimetic-desires-in-everyday-life/">Mimetic Desires in Everyday Life with Luke Burgis</a>

Embark on a transformative journey with "The One You Feed" podcast, hosted by Eric Zimmer. Drawing wisdom from the old parable of the two wolves within us, this show explores growth and well-being. Through insightful interviews with thought leaders and experts in development, Eric delves into topics like mindfulness, resilience, and positive habits. Gain practical advice and reflective insights to navigate life's challenges and nurture your inner strength. "The One You Feed" is a valuable resource, offering inspiration and actionable strategies for a more fulfilling existence. Join Eric as he shares wisdom, fostering the growth of the positive wolf within you. Feed your curiosity and embark on a transformative path with "The One You Feed"!

Embark on a transformative journey with "The One You Feed" podcast, hosted by Eric Zimmer. Drawing wisdom from the old parable of the two wolves within us, this show explores growth and well-being. Through insightful interviews with thought leaders and experts in development, Eric delves into topics like mindfulness, resilience, and positive habits. Gain practical advice and reflective insights to navigate life's challenges and nurture your inner strength. "The One You Feed" is a valuable resource, offering inspiration and actionable strategies for a more fulfilling existence. Join Eric as he shares wisdom, fostering the growth of the positive wolf within you. Feed your curiosity and embark on a transformative path with "The One You Feed"!

The One You Feed

Embark on a transformative journey with "The One You Feed" podcast, hosted by Eric Zimmer. Drawing wisdom from the old parable of the two wolves within us, this show explores growth and well-being. Through insightful interviews with thought leaders and experts in development, Eric delves into topics like mindfulness, resilience, and positive habits. Gain practical advice and reflective insights to navigate life's challenges and nurture your inner strength. Every episode is a valuable resource that offers inspiration and actionable strategies for a more fulfilling existence. Join Eric as he shares wisdom, fostering the growth of the positive wolf within you. Feed your curiosity and embark on a transformative path with "The One You Feed"!

Embark on a transformative journey with "The One You Feed" podcast, hosted by Eric Zimmer. Drawing wisdom from the old parable of the two wolves within us, this show explores growth and well-being. Through insightful interviews with thought leaders and experts in development, Eric delves into topics like mindfulness, resilience, and positive habits. Gain practical advice and reflective insights to navigate life's challenges and nurture your inner strength. Every episode is a valuable resource that offers inspiration and actionable strategies for a more fulfilling existence. Join Eric as he shares wisdom, fostering the growth of the positive wolf within you. Feed your curiosity and embark on a transformative path with "The One You Feed"!

Eric Johnson on The Elements of Choice

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/1d2f005a-c073-4ca4-bd95-aea501775c42/transcript

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