The Wellness Collective Summit 2025, hosted by WomenCan at Pere House in Johannesburg, brought together over 250 healthcare experts, business leaders and policy-makers to tackle one pressing issue: how to protect public health through science-led harm reduction strategies. The discussions explored ways to reduce the dangers linked to tobacco use, alcohol abuse, lifestyle diseases and the social pressures that worsen poor health outcomes. Experts called for practical, evidence-based solutions that empower South Africans to make informed choices about their well-being.
Speakers also addressed the need for safer skincare products, healthier food options, and stronger action on substance abuse. From Clover’s lactose-free innovations to warnings about harmful cosmetics, the message was clear that collaboration between government, industry and civil society is key. Mental health, regulation as well as public education all emerged as central themes, with calls for policies rooted in science and real-life experiences. To further unpack we are joined by Buhle Binta, Head of Scientific Engagement for Sub-Saharan Africa at Philip Morris International (PMI)