From round the campfire to the back row of the cinema, humans love stories. Why do we all love stories so much? 

Because we’re human! But recently, you may have heard tales about storytelling for business. What is storytelling for business, and how does it work?

GUESTS:

MAT GROOM, comic book writer

GABRIELLE DOLAN, international keynote speaker and best-selling author of six books

ARIELLE BODENSTEIN is a storyteller and For The People branding agency