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When seizing the moment turns into a PR nightmare

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Manaka Publicity founder, Tlhogi Ngwato wrote a piece on how brands can sometimes get themselves into a PR night by trying to seize the moment by newsjacking. One of the brands she looked at is this year’s Miss Universe Nigeria who invited Chidimma Adetshina to participate in this year’s pageant after the whole Miss SA drama. Tlhogi Ngwato joins me on the line to tell us more…

 

GUEST: Tlhogi Ngwato, Founder and managing partner of Manaka Publicity

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