According to a landmark study by the University of Cape Town’s Liberty Institute of Strategic Marketing, titled The Celebrations Economy 2026, traditional and modern festivities across the country now generate over R500 billion annually. Unveiled at UCT’s School of Economics, the research reveals that far from being an occasional luxury, lavish celebrations have become a non-negotiable social necessity in a nation navigating harsh economic realities and widespread unemployment. For more on this, I am joined on the line by…

GUEST: Paul Egan, Managing Consultant at the University of Cape Town’s Liberty Institute of Strategic Marketing

According to a landmark study by the University of Cape Town&rsquo;s Liberty Institute of Strategic Marketing, titled The Celebrations Economy 2026, traditional and modern festivities across the country now generate over R500 billion annually. Unveiled at UCT&rsquo;s School of Economics, the research reveals that far from being an occasional luxury, lavish celebrations have become a non-negotiable social necessity in a nation navigating harsh economic realities and widespread unemployment. For more on this, I am joined on the line by&hellip;
GUEST: Paul Egan, Managing Consultant at the University of Cape Town&rsquo;s Liberty Institute of Strategic Marketing

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