In the run-up to the 2024 elections, we’ve seen and I’m sure we’re going to continue seeing polling data emerging from all sides. The SA Voter Sentiment Report comes out of a survey that is more nuanced and multi-dimensional than typical polling research. According to Brandon de Kock, WhyFive’s Director of Storytelling, “The SA Voter Sentiment Survey is a fascinating deep dive into the perceptions, needs and drivers that will affect voter behaviour.  

GUEST: Brandon de Kock, WhyFive’s Director of Storytelling