The highly anticipated Social Media Landscape Report was released earlier today. This comprehensive report delves into current trends and insights shaping the South African social media landscape, highlighting the impact of AI on brand integrity. With many technologies which can now create misinformation, disinformation as well as deepfakes, brands need to take extraordinary measures to protect their reputation.

GUEST: Oresti Patricios, CEO of Ornico Group, a Pan African Brand Intelligence Research Firm