The Menstruation Foundation ran an awareness campaign in the STAR newspaper as part of its donation drive. The advertisement featured newspaper pages stained red to resemble blood, with the final page carrying the message: “A newspaper can absorb blood, but not the shame.” We speak to the advertising agency behind this campaign to unpack its message and intended impact…

Guest: Alison Hingle – Copywriter at Joe Public

<p>The Menstruation Foundation ran an awareness campaign in the STAR newspaper as part of its donation drive. The advertisement featured newspaper pages stained red to resemble blood, with the final page carrying the message: &ldquo;A newspaper can absorb blood, but not the shame.&rdquo; We speak to the advertising agency behind this campaign to unpack its message and intended impact&hellip;</p>
<p>Guest: Alison Hingle &ndash; Copywriter at Joe Public</p>

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