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‘Marketing/Branding’ Why brands are investing in the arts: The marketing value of cultural sponsorships?

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As brands compete for consumer attention, many are turning to arts and cultural events to build authentic connections with audiences. We explore why investing in creative platforms has become a powerful marketing strategy, and what both brands and artists gain from these partnerships.

GUEST: Lauren Lockhart Barker: Visionary Design Strategist at Belgotex

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