The National PulseThe National Pulse

How Marketing Budgets Are Moving Toward Creator-Led Authenticity in 2026

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The South African marketing landscape is witnessing a significant recalibration of digital budgets. The sector is noticing a shift back toward creator-led content, we look at what informs this shift with…

Guest: Mongezi Mtati - Digital Marketing Strategist and Founder of The Lead Creative Podcast

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