Back in September 2023, The South African Rugby Union warned that it will take legal action against companies that ambush its intellectual property rights after securing a court order restraining Eskort from continuing a marketing campaign using the Springboks brand and IP. How valuable, you may ask, is the Springbok brand? Mike Sharman, Chief Creative Officer of Retroviral will help us answer that question…



GUEST: Mike Sharman, Chief Creative Officer of Retroviral

Back in September 2023, The South African Rugby Union warned that it will take legal action against companies that ambush its intellectual property rights after securing a court order restraining Eskort from continuing a marketing campaign using the Springboks brand and IP. How valuable, you may ask, is the Springbok brand? Mike Sharman, Chief Creative Officer of Retroviral will help us answer that question…
 
GUEST: Mike Sharman, Chief Creative Officer of Retroviral

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