The Morning X continues its interview with Richard Branson. Get a look into his daredevil spirit as he discusses his upcoming ambitious hot air balloon journey and the inherent risks of pushing boundaries. Branson also reveals his bold strategy for taking on the soft drinks industry, promising a marketing approach that's anything but traditional. Discover the driving force behind his diverse ventures, from challenging established industries to spontaneously signing musical talent, and learn about the surprisingly simple origin of the "Virgin" name.

This is from the Best of The Morning X vault.

The Morning X with Barnes and Leslie - Listen live weekdays 6-10 am eastern on 99X Atlanta (100.5 on the FM dial in Atlanta), at 99X.com, or in the 99X Freeloader app. 

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Executive Producer: Steve Barnes

Hosts: Steve Barnes, Leslie Fram

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