Creator Economy Legal Boom

Lawyers Enter the Chat

Who Bears Liability

 Legal Hygiene Basics

Freebies Still Need Disclosure

High Risk Sectors and Claims

Health and Finance Rules

 IP and Third Party Content

Legal Notices and Fallout

Platforms and Legal Backing

Wrap Up Key Takeaways

Influencer marketing has exploded into a serious revenue stream, but legal awareness hasn't kept pace. Hosts Anirban Chowdhury and Rajesh N Naidu speak to Ishan Johri, Partner, Khaitan & Co, who breaks down who actually bears responsibility when a promotional post goes wrong: the brand, the influencer, or the agency in between. He explains why disclosing a free product matters just as much as disclosing a cash payment, why beauty and health content attracts the most legal complaints, and how SEBI is cracking down on unqualified finfluencers. From copyright grey zones to what a legal notice actually looks like, this is a masterclass in the risks creators overlook.

<p>Influencer marketing has exploded into a serious revenue stream, but legal awareness hasn't kept pace. Hosts Anirban Chowdhury and Rajesh N Naidu speak to Ishan Johri, Partner, Khaitan &amp; Co, who breaks down who actually bears responsibility when a promotional post goes wrong: the brand, the influencer, or the agency in between. He explains why disclosing a free product matters just as much as disclosing a cash payment, why beauty and health content attracts the most legal complaints, and how SEBI is cracking down on unqualified finfluencers. From copyright grey zones to what a legal notice actually looks like, this is a masterclass in the risks creators overlook.</p>

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