Why Women in Blue Matter in India’s Brand Game

Inside the Brand Math Behind Athlete Selection

The Evolving Checklist for Women Cricketers

Is Gender Equity Different Across Countries?

What True Equity in Women’s Cricket Looks Like

How a Historic Win Reshapes Women’s Cricket

Who’s Gaining and Which Sectors Are Paying

Untapped Levers in Women’s Cricket’s Market

Building a Fan Economy for Women’s Cricket

Is It Time for Women’s Cricket to Go Solo?

Conclusion

Credits

India’s Women in Blue have just delivered a World Cup win that electrified the nation, but what comes after the euphoria? In this episode of The Morning Brief, host Anirban Choudhury talks to branding and marketing veterans Harish Bijoor and Lloyd Mathias about what this historic moment means for the future of women’s cricket from visibility and storytelling to sponsorships, fan economies and year-round opportunities. We look at the structural shifts the sport needs, the commercial forces shaping its next phase, and what it will take to turn one breakthrough win into a sustainable, thriving ecosystem. Are we finally ready to build women’s cricket for the long haul?

Tune in: 

You can follow Anirban Chowdhury on his social media: X and Linkedin

Check out other interesting episodes from the host like
Battle Beyond Borders, Peace Perished: Explaining the Pahalgam Terror Attack, Corner Office Conversation with Sridhar Vembu, CEO, of Zoho Corporation, Rebel Foods’ chief on Building Brands, Tech, and an IPO on the Horizon and much more.



Catch the latest episode of ‘The Morning Brief’ on The Economic Times Online, Spotify, Apple Podcasts, JioSaavn, Amazon Music and Youtube.

Credit: Starsports

India&rsquo;s Women in Blue have just delivered a World Cup win that electrified the nation, but what comes after the euphoria? In this episode of The Morning Brief, host Anirban Choudhury talks to branding and marketing veterans Harish Bijoor and Lloyd Mathias about what this historic moment means for the future of women&rsquo;s cricket from visibility and storytelling to sponsorships, fan economies and year-round opportunities. We look at the structural shifts the sport needs, the commercial forces shaping its next phase, and what it will take to turn one breakthrough win into a sustainable, thriving ecosystem. Are we finally ready to build women&rsquo;s cricket for the long haul? Tune in: You can follow Anirban Chowdhury on his social media: <a href="https://twitter.com/AnirbanET">X</a> and <a href="https://www.linkedin.com/in/anirban-chowdhury-b5067219/">Linkedin </a>Check out other interesting episodes from the host like <a href="https://economictimes.indiatimes.com/news/morning-brief-podcast/morning-brief-podcast-battle-beyond-borders/podcast/121052322.cms?from=mdr">Battle Beyond Borders</a>, <a href="https://podcasts.apple.com/gb/podcast/peace-perished-explaining-the-pahalgam-terror-attack/id1568661777?i=1000704659454">Peace Perished: Explaining the Pahalgam Terror Attack</a>, <a href="https://podcasts.apple.com/us/podcast/corner-office-conversation-with-sridhar-vembu-ceo-of/id1568661777?i=1000731722016">Corner Office Conversation with Sridhar Vembu, CEO, of Zoho Corporation</a>, <a href="https://podcasts.apple.com/in/podcast/rebel-foods-chief-on-building-brands-tech-and-an-ipo/id1568661777?i=1000733234302">Rebel Foods&rsquo; chief on Building Brands, Tech, and an IPO on the Horizon</a> and <a href="https://podcasts.apple.com/in/podcast/the-morning-brief/id1568661777">much more</a>. 
Catch the latest episode of &lsquo;The Morning Brief&rsquo; on <a href="https://economictimes.indiatimes.com/podcast?from=mdr">The Economic Times Online</a>,<a href="https://open.spotify.com/show/6PL5kfPbwURBEu6fHCVTOL?si=26ec0fbfa7134fea"> Spotify</a>, <a href="https://podcasts.apple.com/in/podcast/the-morning-brief/id1568661777">Apple Podcasts</a>, <a href="https://www.jiosaavn.com/shows/the-morning-brief/1/GNPiFQD2xpY_">JioSaavn</a>, <a href="https://music.amazon.in/podcasts/f378141f-9afb-495d-83da-9b08ec5047ac/the-morning-brief">Amazon Music</a> and <a href="https://www.youtube.com/@theetpodcasts">Youtube</a>. Credit: <a href="https://www.youtube.com/shorts/7YzThRgd0xA">Starsports </a>

To make sense of the week’s hottest stories in business, economy, politics and markets, journalists from the Economic Times chat with reporters and industry leaders in this thrice-weekly (Tuesday, Thursday, Friday) podcast.

The Morning Brief

Viral to Valuation: Building Women’s Cricket as a Brand

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