Analog Activities Making a Comeback

Exploring the Analog Lifestyle Trend

Introduction to Today's Episode

The Analog Bag Phenomenon

Analog Trends in India

Interview with David  Begins

The Irony of Analog Trends Online

Changes in Analog Trends Over the Decade

The Core Value of Analog

Simple Ways to Adopt an Analog Lifestyle

Final Thoughts on Analog Living

From twin bell alarm clocks to vinyl records, why are Millennials and Gen Z ditching screens for tactile experiences? In this episode of The Morning Brief, host Dia Rekhi speaks with David Sax, author of "The Revenge of Analog" and "The Future is Analog," about the curious resurgence of analog living in our hyper-digital age. The conversation explores whether this trend is mere Y2K nostalgia or genuine digital disillusionment, how social media paradoxically fuels analog hobbies like knitting and pottery, and why vinyl sales surged the year Spotify launched. From Google employees taking drawing courses to escape software constraints to the pandemic revealing digital life's limitations, Sax examines what defines an analog lifestyle beyond aesthetic choices. As AI matures and screen fatigue deepens, the episode questions whether our craving for physical books, face-to-face interactions, and hands-on creativity signals a fundamental reassessment of technology's promises—and whether balance, not rejection, holds the answer.

You can follow Dia Rekhi on social media: Linkedin & X

Check out other interesting episodes like: How Will a Volatile ₹ Impact You in 2026?, How Quick Commerce is Triggering a Health Crisis for Gen Z, India’s Labour Law Reboot, Viral to Valuation: Building Women’s Cricket as a Brand and much more.

Catch the latest episode of ‘The Morning Brief’ on The Economic Times Online, Spotify, Apple Podcasts, JioSaavn, Amazon Music and Youtube.

Credits
@brittanyyharmonKingavriel@MotheringHappily@Brynneanika@CelynHaf@Westendstore@skypescoop@VidhuVinodChopraFilms@slush

From twin bell alarm clocks to vinyl records, why are Millennials and Gen Z ditching screens for tactile experiences? In this episode of The Morning Brief, host Dia Rekhi speaks with David Sax, author of "The Revenge of Analog" and "The Future is Analog," about the curious resurgence of analog living in our hyper-digital age. The conversation explores whether this trend is mere Y2K nostalgia or genuine digital disillusionment, how social media paradoxically fuels analog hobbies like knitting and pottery, and why vinyl sales surged the year Spotify launched. From Google employees taking drawing courses to escape software constraints to the pandemic revealing digital life's limitations, Sax examines what defines an analog lifestyle beyond aesthetic choices. As AI matures and screen fatigue deepens, the episode questions whether our craving for physical books, face-to-face interactions, and hands-on creativity signals a fundamental reassessment of technology's promises&mdash;and whether balance, not rejection, holds the answer. You can follow Dia Rekhi on social media: <a href="https://www.linkedin.com/in/dia-rekhi-702438104/?originalSubdomain=in">Linkedin</a> &amp; <a href="https://twitter.com/diarekhiET">X </a>Check out other interesting episodes like: <a href="https://podcasts.apple.com/in/podcast/the-morning-brief/id1568661777?i=1000742733036">How Will a Volatile ₹ Impact You in 2026?</a>, <a href="https://podcasts.apple.com/in/podcast/the-morning-brief/id1568661777?i=1000740924439">How Quick Commerce is Triggering a Health Crisis for Gen Z</a>, <a href="https://podcasts.apple.com/in/podcast/the-morning-brief/id1568661777?i=1000738734300">India&rsquo;s Labour Law Reboot</a>, <a href="https://podcasts.apple.com/in/podcast/the-morning-brief/id1568661777?i=1000738205536">Viral to Valuation: Building Women&rsquo;s Cricket as a Brand</a> and <a href="https://podcasts.apple.com/in/podcast/the-morning-brief/id1568661777">much more</a>. Catch the latest episode of &lsquo;The Morning Brief&rsquo; on <a href="https://economictimes.indiatimes.com/podcast?from=mdr">The Economic Times Online</a>,<a href="https://open.spotify.com/show/6PL5kfPbwURBEu6fHCVTOL?si=26ec0fbfa7134fea"> Spotify</a>, <a href="https://podcasts.apple.com/in/podcast/the-morning-brief/id1568661777">Apple Podcasts</a>, <a href="https://www.jiosaavn.com/shows/the-morning-brief/1/GNPiFQD2xpY_">JioSaavn</a>, <a href="https://music.amazon.in/podcasts/f378141f-9afb-495d-83da-9b08ec5047ac/the-morning-brief">Amazon Music</a> and <a href="https://www.youtube.com/@theetpodcasts">Youtube</a>. Credits <a href="https://www.youtube.com/shorts/FaUvi3aSB2I">@brittanyyharmon</a> <a href="https://www.instagram.com/kingavriel/">Kingavriel</a> <a href="https://www.youtube.com/shorts/5tswWccPEf8">@MotheringHappily</a> <a href="https://www.youtube.com/shorts/fdqvkfzwd1c">@Brynneanika</a> <a href="https://www.youtube.com/shorts/0m7MCLO4ZyI">@CelynHaf</a> <a href="https://www.youtube.com/shorts/YmWEiB-PmxU">@Westendstore</a> <a href="https://www.youtube.com/shorts/6ZN69be827c">@skypescoop</a> <a href="https://www.youtube.com/watch?v=rCP047-r5Ro&amp;list=RDrCP047-r5Ro&amp;start_radio=1">@VidhuVinodChopraFilms</a> <a href="https://www.youtube.com/watch?v=VBwtBiH0tRs&amp;t=133s">@slush</a>

To make sense of the week’s hottest stories in business, economy, politics and markets, journalists from the Economic Times chat with reporters and industry leaders in this thrice-weekly (Tuesday, Thursday, Friday) podcast.

The Morning Brief

The Return to Analog