Labubu Mania Fueled by Celebs and Scarcity

India’s First Labubu Reseller Tells All

How Labubu Prices Skyrocketed in India

Labu or La Fufu? Here’s How to Tell Them Apart

Labubu Demand Surge Hits Reseller Supply

Scarcity & Hype: Why Labubu Feels Exclusive

Big City Fad or Pan-India Labubu Fever?

Beyond Niche? Labubu’s Mass Appeal in India

 Delivering Labubu on a chopper

Another delivery story by Abbas

Reseller Abbas on Labubu’s Sky-High Prices

Resellers Say Labubu Demand Still Climbing

Inside India’s Growing Collectibles Market

More Women Joining India’s Collectibles Scene

The Next Big Craze? Betting Beyond Labubu

Conclusion

Credits

Labubu, the “cute but creepy” character from The Monsters series by Hong Kong artist Kasing Lung, has taken over the world….and now India. Once a niche designer toy, Labubu is now a global collectible phenomenon fuelled by Pop Mart’s blind box strategy and major celebrity endorsements from Rihanna to Karan Johar. With prices ranging from ₹4,000 to over ₹1 crore, Labubu is driving a fast-growing collectibles trend in India. From social media unboxings to resale site frenzies, the demand shows no signs of waning. Host Dia rekhi talks to resellers Nikhil Jain of City Kicks India and Abbas Ali Zaveri, founder at Hype Fly India about why Indian collectors are rushing to join this global club.

Tune in:

You can follow Dia Rekhi on social media: Linkedin & Twitter

Check out other interesting episodes from the host like: Tariffs trump trade, The Curious Case of IndusInd Bank, The Influencer Economy’s Quiet Reset, India’s Biggest Hospital has a Chronic Illness and much more.


Catch the latest episode of ‘The Morning Brief’ on ET Play, The Economic Times Online, Spotify, Apple Podcasts, JioSaavn, Amazon Music and Youtube.

Credits:  SmartKicks, Wu’s World, Jiny Maeng, Christi Fritz

Labubu, the &ldquo;cute but creepy&rdquo; character from The Monsters series by Hong Kong artist Kasing Lung, has taken over the world&hellip;.and now India. Once a niche designer toy, Labubu is now a global collectible phenomenon fuelled by Pop Mart&rsquo;s blind box strategy and major celebrity endorsements from Rihanna to Karan Johar. With prices ranging from ₹4,000 to over ₹1 crore, Labubu is driving a fast-growing collectibles trend in India. From social media unboxings to resale site frenzies, the demand shows no signs of waning. Host Dia rekhi talks to resellers Nikhil Jain of City Kicks India and Abbas Ali Zaveri, founder at Hype Fly India about why Indian collectors are rushing to join this global club.
Tune in: You can follow Dia Rekhi on social media: <a href="https://www.linkedin.com/in/dia-rekhi-702438104/?originalSubdomain=in">Linkedin</a> &amp; <a href="https://twitter.com/diarekhiET">Twitter </a>Check out other interesting episodes from the host like: <a href="https://podcasts.apple.com/in/podcast/the-morning-brief/id1568661777?i=1000702130670">Tariffs trump trade</a>, <a href="https://podcasts.apple.com/in/podcast/the-morning-brief/id1568661777?i=1000701174049">The Curious Case of IndusInd Bank</a>, <a href="https://podcasts.apple.com/in/podcast/the-morning-brief/id1568661777?i=1000701977001">The Influencer Economy&rsquo;s Quiet Reset</a>, <a href="https://podcasts.apple.com/in/podcast/the-morning-brief/id1568661777?i=1000700201610">India&rsquo;s Biggest Hospital has a Chronic Illness</a> and <a href="https://podcasts.apple.com/in/podcast/the-morning-brief/id1568661777">much more</a>.
 Catch the latest episode of &lsquo;The Morning Brief&rsquo; on <a href="https://www.etplay.com/etplay">ET Play</a>, <a href="https://economictimes.indiatimes.com/podcast?from=mdr">The Economic Times Online</a>,<a href="https://open.spotify.com/show/6PL5kfPbwURBEu6fHCVTOL?si=26ec0fbfa7134fea"> Spotify</a>, <a href="https://podcasts.apple.com/in/podcast/the-morning-brief/id1568661777">Apple Podcasts</a>, <a href="https://www.jiosaavn.com/shows/the-morning-brief/1/GNPiFQD2xpY_">JioSaavn</a>, <a href="https://music.amazon.in/podcasts/f378141f-9afb-495d-83da-9b08ec5047ac/the-morning-brief">Amazon Music</a> and <a href="https://www.youtube.com/@theetpodcasts">Youtube</a>. Credits: <a href="https://www.youtube.com/shorts/Jt_m5O9uySg"> SmartKicks</a>, <a href="https://www.youtube.com/shorts/Y2Ytk2TG7-w">Wu&rsquo;s World</a>, <a href="https://www.youtube.com/shorts/vyffKyyIsAo">Jiny Maeng</a>, <a href="https://www.youtube.com/shorts/JB2eXTHlg_I">Christi Fritz</a>

To make sense of the week’s hottest stories in business, economy, politics and markets, journalists from the Economic Times chat with reporters and industry leaders in this thrice-weekly (Tuesday, Thursday, Friday) podcast.

The Morning Brief

The Labubu Lowdown