Hair oil to popcorn today

Marico's Rs700 crore buyout playbook decoded

When will acquisitions start paying off?

How Gen Z is reshaping Marico’s workforce

How brands sustain growth amid war

Why FMCG saw sudden leadership churn now

Did inflation reverse GST 2.0 gains for FMCG?

Are brands facing unfair scrutiny online now?

Premium or mass: What drives growth ahead?

Marico succession plans: What’s next ahead?

Conclusion

Credits

Marico went on a shopping spree — three deals, 700 crores, three weeks. But is it swiftly reinventing itself for the TikTok generation, or a legacy FMCG giant papering over a slowing core with shiny digital acquisitions? MD and CEO Saugata Gupta makes his case to host and ET’s FMCG editor Ratna Bhushan — a 28-year-old average workforce, founders left to run free, and a digital business he promises will hit teens EBITDA by 2030. He also gets unusually candid about the bloodbath in FMCG boardrooms, why CEO tenures are shrinking globally, and what it really takes to build a succession plan that outlasts the boss.


Listen in:

You can follow Ratna Bhushan on his social media: X and Linkedin

Check out other interesting episodes like:ET Deep Dive: Swipe Left on Reality,India wants manufacturing at 25% of GDP — will AI in factories help?, Tanay Kothari Wants To Kill The Keyboard,From Doer to Director: The LinkedIn Playbook for the AI Agea, Semaglutide Goes Generic: Big Pharma’s Moat Breaks  and much more.


Catch the latest episode of ‘The Morning Brief’ on The Economic Times Online, Spotify, Apple Podcasts, JioSaavn, Amazon Music and Youtube.

Marico went on a shopping spree &mdash; three deals, 700 crores, three weeks. But is it swiftly reinventing itself for the TikTok generation, or a legacy FMCG giant papering over a slowing core with shiny digital acquisitions? MD and CEO Saugata Gupta makes his case to host and ET&rsquo;s FMCG editor Ratna Bhushan &mdash; a 28-year-old average workforce, founders left to run free, and a digital business he promises will hit teens EBITDA by 2030. He also gets unusually candid about the bloodbath in FMCG boardrooms, why CEO tenures are shrinking globally, and what it really takes to build a succession plan that outlasts the boss.
 Listen in: You can follow Ratna Bhushan on his social media: <a href="https://x.com/ratnabhushanET">X</a> and <a href="https://www.linkedin.com/in/ratna-bhushan/">Linkedin </a>Check out other interesting episodes like:<a href="https://podcasts.apple.com/in/podcast/et-deep-dive-swipe-left-on-reality/id1568661777?i=1000763614435&amp;l=te">ET Deep Dive: Swipe Left on Reality</a>,<a href="https://podcasts.apple.com/in/podcast/india-wants-manufacturing-at-25-of-gdp-will-ai-in/id1568661777?i=1000760758322">India wants manufacturing at 25% of GDP &mdash; will AI in factories help?</a>, <a href="https://podcasts.apple.com/us/podcast/tanay-kothari-wants-to-kill-the-keyboard/id1568661777?i=1000758892178">Tanay Kothari Wants To Kill The Keyboard</a>,<a href="https://podcasts.apple.com/in/podcast/the-morning-brief/id1568661777?i=1000738205536"> </a><a href="https://podcasts.apple.com/in/podcast/from-doer-to-director-the-linkedin-playbook-for-the-ai-age/id1568661777?i=1000756242616">From Doer to Director: The LinkedIn Playbook for the AI Agea</a>, <a href="https://podcasts.apple.com/in/podcast/the-morning-brief/id1568661777?i=1000756051799">Semaglutide Goes Generic: Big Pharma&rsquo;s Moat Breaks</a>&nbsp; and<a href="https://podcasts.apple.com/in/podcast/the-morning-brief/id1568661777"> much more</a>.
 Catch the latest episode of &lsquo;The Morning Brief&rsquo; on<a href="https://economictimes.indiatimes.com/podcast?from=mdr"> The Economic Times Online</a>,<a href="https://open.spotify.com/show/6PL5kfPbwURBEu6fHCVTOL?si=26ec0fbfa7134fea"> Spotify</a>,<a href="https://podcasts.apple.com/in/podcast/the-morning-brief/id1568661777"> Apple Podcasts</a>,<a href="https://www.jiosaavn.com/shows/the-morning-brief/1/GNPiFQD2xpY_"> JioSaavn</a>,<a href="https://music.amazon.in/podcasts/f378141f-9afb-495d-83da-9b08ec5047ac/the-morning-brief"> Amazon Music</a> and<a href="https://www.youtube.com/@theetpodcasts"> Youtube</a>.

To make sense of the week’s hottest stories in business, economy, politics and markets, journalists from the Economic Times chat with reporters and industry leaders in this thrice-weekly (Tuesday, Thursday, Friday) podcast.

The Morning Brief

Parachute to Popcorn: Marico CEO on Acquisitions, Ambition & Attrition