Evolution of the Creator Space

Shifts in Success Metrics

OML's Approach to Creator Management

Success Story

Data-Driven Decisions in Entertainment

Revenue Streams and Business Models

Contracts and Legal Considerations

AI in the Creator Economy

AI-Generated Influencers

Protecting Intellectual Property

Emerging Trends in the Creator Space

Microcultures and Niche Markets

Conclusion and Final Thoughts

Credits and Outro

From indie music festivals to global comedy tours, Only Much Louder (OML) has long been the backstage engine of India’s creator revolution. In this episode of The Morning Brief, hosts Anirban Chowdhury and Aanya Thakur sit down with OML CEO Tusharr Kumar to decode the shifting dynamics of digital influence from short-form fame and creator-led brands to the fusion of online buzz with offline fandom. What began as a talent management outfit for comics and musicians has now transformed into a data-driven machine shaping how creators build careers, businesses, and even micro-cultures. As India’s creator economy races toward a projected $1 trillion by 2030, a potent mix of instinct, data, and storytelling is redefining what it means to be an artist-entrepreneur.

Tune In

You can follow Aanya Thakur on her Linkedin profile and read her Newspaper Articles. 

You can follow Anirban Chowdhury on his social media: X and Linkedin

Check out other interesting episodes from the host like: Corner Office Conversation with Gunjan Soni, Youtube India., Text-to-Theater? How AI is Rewriting Cinema Part 1, How AI is Rewriting Cinema Part 2, and much more.

Catch the latest episode of ‘The Morning Brief’ on The Economic Times Online, Spotify, Apple Podcasts, JioSaavn, Amazon Music and Youtube.

From indie music festivals to global comedy tours, Only Much Louder (OML) has long been the backstage engine of India&rsquo;s creator revolution. In this episode of The Morning Brief, hosts Anirban Chowdhury and Aanya Thakur sit down with OML CEO Tusharr Kumar to decode the shifting dynamics of digital influence from short-form fame and creator-led brands to the fusion of online buzz with offline fandom. What began as a talent management outfit for comics and musicians has now transformed into a data-driven machine shaping how creators build careers, businesses, and even micro-cultures. As India&rsquo;s creator economy races toward a projected $1 trillion by 2030, a potent mix of instinct, data, and storytelling is redefining what it means to be an artist-entrepreneur. Tune In You can follow Aanya Thakur on her <a href="https://www.linkedin.com/in/aanyathakur/?originalSubdomain=in">Linkedin</a> profile and read her <a href="https://economictimes.indiatimes.com/etreporter/author-aanya-thakur-479273698.cms?from=mdr">Newspaper Articles. </a>You can follow Anirban Chowdhury on his social media: <a href="https://twitter.com/AnirbanET">X</a> and <a href="https://www.linkedin.com/in/anirban-chowdhury-b5067219/">Linkedin </a>Check out other interesting episodes from the host like: <a href="https://podcasts.apple.com/in/podcast/corner-office-conversation-with-gunjan-soni-country/id1568661777?i=1000731513473">Corner Office Conversation with Gunjan Soni, Youtube India.</a>, <a href="https://podcasts.apple.com/in/podcast/text-to-theater-how-ai-is-rewriting-cinema-part-1/id1568661777?i=1000721880287">Text-to-Theater? How AI is Rewriting Cinema Part 1</a>, <a href="https://podcasts.apple.com/in/podcast/how-ai-is-rewriting-cinema-part-2/id1568661777?i=1000723806634">How AI is Rewriting Cinema Part 2</a>, and <a href="https://podcasts.apple.com/in/podcast/the-morning-brief/id1568661777">much more</a>. Catch the latest episode of &lsquo;The Morning Brief&rsquo; on <a href="https://economictimes.indiatimes.com/podcast?from=mdr">The Economic Times Online</a>,<a href="https://open.spotify.com/show/6PL5kfPbwURBEu6fHCVTOL?si=26ec0fbfa7134fea"> Spotify</a>, <a href="https://podcasts.apple.com/in/podcast/the-morning-brief/id1568661777">Apple Podcasts</a>, <a href="https://www.jiosaavn.com/shows/the-morning-brief/1/GNPiFQD2xpY_">JioSaavn</a>, <a href="https://music.amazon.in/podcasts/f378141f-9afb-495d-83da-9b08ec5047ac/the-morning-brief">Amazon Music</a> and <a href="https://www.youtube.com/@theetpodcasts">Youtube</a>.

To make sense of the week’s hottest stories in business, economy, politics and markets, journalists from the Economic Times chat with reporters and industry leaders in this thrice-weekly (Tuesday, Thursday, Friday) podcast.

The Morning Brief

OML CEO on the Creator Economy’s Next Wave