Business in Blessings

Introduction to Shuvadip Banerjee

Culture-centric marketing based on food codes

Rising marketing traction at spiritual events

Kumbh: India’s Super Bowl for brand marketing

Measuring ROI from cultural and spiritual ads

A growing focus in marketing budgets

 Rise above the clutter

Spiritual tourism: Boosting India’s economy

Introduction to Sandeep Goyal

Is Kumbh now a must-have for marketers’ plans?

Why is ₹3000 crore Kumbh marketing vital now?

Selfies at spiritual events: Key for brands?

How high can marketing spends go for bragging?

Introduction to Manan Bajoria

Bookings to Prayagraj soar

Spike in airfares

Tent demand at Mahakumbh driving accommodation

Conclusion

 Credits

From Eveready torches to luxury tents, and from ash-smeared sadhus to Instagram-worthy holy dips, a spiritual extravaganza like no other, where over 400 million devotees, brands, and marketers converge in Prayagraj. They discover how spirituality is shaping India’s consumer culture. With record-breaking revenues and global attention, the Maha Kumbh has become the Super Bowl of India for marketers. Host Ratna Bhushan Talks to Shuvadip Banerjee, Chief Digital Marketing Officer at ITC, Sandeep Goyal, Managing Director at Rediffusion and Anirban Chowdhury talks to Manan Bajoria, Vice President, Growth Marketing at Ixigo.

Check out other interesting episodes from the host like: India’s Space Odyssey 2025, How will the H-1B furore pan out?, Building India’s $30 Trillion Future By 2047, Mint Street’s New Maestro, Explaining the Food Inflation Debate, India’s Big Dubai Probe and more!

You can follow Ratna Bhushan on her social media: Twitter and Linkedin.

Catch the latest episode of ‘The Morning Brief’ on ET Play, The Economic Times Online, Spotify, Apple Podcasts, JioSaavn,  Amazon Music and Google Podcasts. 

 

From Eveready torches to luxury tents, and from ash-smeared sadhus to Instagram-worthy holy dips, a spiritual extravaganza like no other, where over 400 million devotees, brands, and marketers converge in Prayagraj. They discover how spirituality is shaping India&rsquo;s consumer culture. With record-breaking revenues and global attention, the Maha Kumbh has become the Super Bowl of India for marketers. Host Ratna Bhushan Talks to Shuvadip Banerjee, Chief Digital Marketing Officer at ITC, Sandeep Goyal, Managing Director at Rediffusion and Anirban Chowdhury talks to Manan Bajoria, Vice President, Growth Marketing at Ixigo. Check out other interesting episodes from the host like: <a href="https://podcasts.apple.com/in/podcast/the-morning-brief/id1568661777?i=1000682470705">India&rsquo;s Space Odyssey 2025</a>, <a href="https://podcasts.apple.com/in/podcast/the-morning-brief/id1568661777?i=1000682183288">How will the H-1B furore pan out?</a>, <a href="https://podcasts.apple.com/in/podcast/the-morning-brief/id1568661777?i=1000681498568">Building India&rsquo;s $30 Trillion Future By 2047</a>, <a href="https://podcasts.apple.com/in/podcast/the-morning-brief/id1568661777?i=1000680629425">Mint Street&rsquo;s New Maestro</a>, <a href="https://podcasts.apple.com/in/podcast/the-morning-brief/id1568661777?i=1000679419639">Explaining the Food Inflation Debate</a>, <a href="https://podcasts.apple.com/in/podcast/the-morning-brief/id1568661777?i=1000679281826">India&rsquo;s Big Dubai Probe</a> and <a href="https://podcasts.apple.com/in/podcast/the-morning-brief/id1568661777">more! </a>You can follow Ratna Bhushan on her social media: <a href="https://mobile.twitter.com/ratnabhushanET">Twitter</a> and <a href="https://www.linkedin.com/in/ratna-bhushan-aa83aa21">Linkedin</a>.
Catch the latest episode of &lsquo;The Morning Brief&rsquo; on <a href="https://www.etplay.com/etplay">ET Play</a>, <a href="https://economictimes.indiatimes.com/podcast?from=mdr">The Economic Times Online</a>, <a href="https://open.spotify.com/show/6PL5kfPbwURBEu6fHCVTOL?si=26ec0fbfa7134fea&amp;nd=1&amp;dlsi=05d0fb85854941e2">Spotify</a>, <a href="https://podcasts.apple.com/in/podcast/the-morning-brief/id1568661777">Apple Podcasts</a>, <a href="https://www.jiosaavn.com/shows/the-morning-brief/1/GNPiFQD2xpY_">JioSaavn</a>, <a href="https://music.amazon.in/podcasts/f378141f-9afb-495d-83da-9b08ec5047ac/the-morning-brief">&nbsp;Amazon Music</a> and<a href="https://podcasts.google.com/feed/aHR0cHM6Ly93d3cub21ueWNvbnRlbnQuY29tL2QvcGxheWxpc3QvNjBiMmU5MjYtZTVmOC00YjkwLWE0NjUtYWVmOTAxMTYzMDAxLzk1ZmQ3YzU5LTc5MGQtNDk2ZS1iYmRlLWFlZjkwMTE2N2ZlNC84YWU1NDc2My05OTI1LTQwY2EtOGMzZC1hZWY5MDExNjdmZmIvcG9kY2FzdC5yc3M?sa=X&amp;ved=2ahUKEwi2gOG4la36AhUvjtgFHcdWDU8Q9sEGegQIARAC"> Google Podcasts</a>.&nbsp;
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To make sense of the week’s hottest stories in business, economy, politics and markets, journalists from the Economic Times chat with reporters and industry leaders in this thrice-weekly (Tuesday, Thursday, Friday) podcast.

The Morning Brief

Maha Kumbh: Business in Blessings

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