Devyani–Sapphire to form India’s biggest QSR

How Devyani-Sapphire deal was valued and done

Cost synergies and trends in Devyani-Sapphire

 Why is this important? 

Will Pizza Hut catch up with KFC after merger

How Devyani highways complement Sapphire malls

Will QSR mergers reshape India’s food market?

Will Devyani-Sapphire become a price maker?

Biggest operational risk after the QSR merger

Will overlapping KFC stores be shut or merged?

Does mega QSR branding still work with Gen Z?

Do mid sized QSR chains survive this wave?

Conclusion

Credits

India's quick service restaurant sector witnessed a seismic shift as Devyani International and Sapphire Foods merged to create the country's largest listed QSR platform with over 3,000 stores and consolidated revenue exceeding ₹7,800 crore. The deal brings KFC and Pizza Hut operations under one franchisee, promising annual synergies of ₹210-225 crore and positioning the entity as a formidable challenger to Jubilant FoodWorks' Domino's empire. But size alone won't guarantee success. As India's food services market fragments with regional players and artisanal chains disrupting legacy brands, the combined entity faces a critical question: can it deliver the agility needed to compete in an increasingly brand-agnostic landscape where Gen Z consumers show little loyalty? Host Anirban Chowdhury talks to ET’s Ratna Bhushan and Ankur Bisen, Management Consultant, Author And Senior Partner At The Knowledge Company about how the merger unlocks significant cost advantages and operational efficiencies, yet becoming bigger also makes you vulnerable at the edges. The next two years will reveal whether this consolidation creates a QSR powerhouse or simply a larger target for market disruption.


You can follow Anirban Chowdhury on his social media: Twitter and Linkedin

Check out other interesting episodes like: When Grinch Almost Stole Gig Workers' Christmas, How Will a Volatile ₹ Impact You in 2026?, How Quick Commerce is Triggering a Health Crisis for Gen Z, India’s Labour Law Reboot, Viral to Valuation: Building Women’s Cricket as a Brand and much more.

Catch the latest episode of ‘The Morning Brief’ on The Economic Times Online, Spotify, Apple Podcasts, JioSaavn, Amazon Music and Youtube.

India's quick service restaurant sector witnessed a seismic shift as Devyani International and Sapphire Foods merged to create the country's largest listed QSR platform with over 3,000 stores and consolidated revenue exceeding ₹7,800 crore. The deal brings KFC and Pizza Hut operations under one franchisee, promising annual synergies of ₹210-225 crore and positioning the entity as a formidable challenger to Jubilant FoodWorks' Domino's empire. But size alone won't guarantee success. As India's food services market fragments with regional players and artisanal chains disrupting legacy brands, the combined entity faces a critical question: can it deliver the agility needed to compete in an increasingly brand-agnostic landscape where Gen Z consumers show little loyalty? Host Anirban Chowdhury talks to ET&rsquo;s Ratna Bhushan and Ankur Bisen, Management Consultant, Author And Senior Partner At The Knowledge Company about how the merger unlocks significant cost advantages and operational efficiencies, yet becoming bigger also makes you vulnerable at the edges. The next two years will reveal whether this consolidation creates a QSR powerhouse or simply a larger target for market disruption.
 You can follow Anirban Chowdhury on his social media:<a href="https://twitter.com/AnirbanET"> Twitter</a> and<a href="https://www.linkedin.com/in/anirban-chowdhury-b5067219/"> Linkedin </a>Check out other interesting episodes like: <a href="https://podcasts.apple.com/in/podcast/the-morning-brief/id1568661777?i=1000744214065">When Grinch Almost Stole Gig Workers' Christmas</a>, <a href="https://podcasts.apple.com/in/podcast/the-morning-brief/id1568661777?i=1000742733036">How Will a Volatile ₹ Impact You in 2026?</a>,<a href="https://podcasts.apple.com/in/podcast/the-morning-brief/id1568661777?i=1000740924439"> How Quick Commerce is Triggering a Health Crisis for Gen Z</a>,<a href="https://podcasts.apple.com/in/podcast/the-morning-brief/id1568661777?i=1000738734300"> India&rsquo;s Labour Law Reboot</a>,<a href="https://podcasts.apple.com/in/podcast/the-morning-brief/id1568661777?i=1000738205536"> Viral to Valuation: Building Women&rsquo;s Cricket as a Brand</a> and<a href="https://podcasts.apple.com/in/podcast/the-morning-brief/id1568661777"> much more</a>.
Catch the latest episode of &lsquo;The Morning Brief&rsquo; on<a href="https://economictimes.indiatimes.com/podcast?from=mdr"> The Economic Times Online</a>,<a href="https://open.spotify.com/show/6PL5kfPbwURBEu6fHCVTOL?si=26ec0fbfa7134fea"> Spotify</a>,<a href="https://podcasts.apple.com/in/podcast/the-morning-brief/id1568661777"> Apple Podcasts</a>,<a href="https://www.jiosaavn.com/shows/the-morning-brief/1/GNPiFQD2xpY_"> JioSaavn</a>,<a href="https://music.amazon.in/podcasts/f378141f-9afb-495d-83da-9b08ec5047ac/the-morning-brief"> Amazon Music</a> and<a href="https://www.youtube.com/@theetpodcasts"> Youtube</a>.

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The Morning Brief

India's Mega QSR Merger