Can you explain how this began in China?

Paying per episode changes the format too.

Who first started micro dramas in China?

What are the top trends in micro dramas?

What source material do micro dramas use?

Are Indian players licensing Chinese shows?

What is the cost to license a Chinese drama?

Will India emerge as a hub for microdramas?

Do brand placements boost microdrama revenue?

How big is China’s microdrama market today?

15 in micro‑drama, 20 joining, more expected

Big players and growing interest in this space

India’s micro drama market ready to grow big?

What investment is flowing into this segment?

Will India see market consolidation like China

Micro drama growth outlook in India and abroad

Conclusion

Credits

What if binge-watching your favorite show took less time than making a cup of coffee? Welcome to micro dramas: Bite-sized, 90-second stories turning our scrolling habits into a global entertainment phenomenon. Born in China as duanju, this $7-billion industry blends romance, revenge, and slick and yet inexpensive production to redefine how stories are told, sold, and streamed. Host Dia Rekhi speaks to Wenwen Han, founder of the Short Drama Alliance, who takes us inside China’s micro drama factory, where 100 new shows drop every day. ET’s Rajesh Naidu decodes India’s fast-rising market powered by homegrown apps like Cuckoo TV and Flick TV. 

Is this the future of storytelling or just another digital fad? 

Tune In.

You can follow Dia Rekhi on social media: Linkedin & Twitter

Listen to Corner Office Conversation our new show:: Corner Office Conversation with Pawan Goenka, Chairman, IN-SPACe, Corner Office Conversation with The New Leaders of Indian Pharma and much more.

Check out other interesting episodes from the host like: Why Is India Still Buying Russian Oil?, How AI is Rewriting Cinema Part 2, Trump vs Harvard: India Impact, Of Dragons and Elephants: Modi–Xi in Focus and much more.

Catch the latest episode of ‘The Morning Brief’ on ET Play, The Economic Times Online, Spotify, Apple Podcasts, JioSaavn, Amazon Music and Youtube.


CREDITS: DramaBox - Stream Drama Shorts, Story TV

What if binge-watching your favorite show took less time than making a cup of coffee? Welcome to micro dramas: Bite-sized, 90-second stories turning our scrolling habits into a global entertainment phenomenon. Born in China as duanju, this $7-billion industry blends romance, revenge, and slick and yet inexpensive production to redefine how stories are told, sold, and streamed. Host Dia Rekhi speaks to Wenwen Han, founder of the Short Drama Alliance, who takes us inside China&rsquo;s micro drama factory, where 100 new shows drop every day. ET&rsquo;s <a href="https://www.linkedin.com/in/rajeshnnaidu/">Rajesh Naidu</a> decodes India&rsquo;s fast-rising market powered by homegrown apps like Cuckoo TV and Flick TV.&nbsp;
Is this the future of storytelling or just another digital fad? Tune In. You can follow Dia Rekhi on social media: <a href="https://www.linkedin.com/in/dia-rekhi-702438104/?originalSubdomain=in">Linkedin</a> &amp; <a href="https://twitter.com/diarekhiET">Twitter</a>
Listen to Corner Office Conversation our new show:: <a href="https://podcasts.apple.com/in/podcast/corner-office-conversation/id1827451035?i=1000718205446">Corner Office Conversation with Pawan Goenka, Chairman, IN-SPACe</a>, <a href="https://podcasts.apple.com/in/podcast/corner-office-conversation/id1827451035?i=1000720534576">Corner Office Conversation with The New Leaders of Indian Pharma</a> and <a href="https://podcasts.apple.com/in/podcast/corner-office-conversation/id1827451035">much more</a>.
Check out other interesting episodes from the host like: <a href="https://podcasts.apple.com/in/podcast/the-morning-brief/id1568661777?i=1000725625786">Why Is India Still Buying Russian Oil?</a>,<a href="https://podcasts.apple.com/in/podcast/the-morning-brief/id1568661777?i=1000723806634"> How AI is Rewriting Cinema Part 2</a>, <a href="https://podcasts.apple.com/in/podcast/the-morning-brief/id1568661777?i=1000710947447">Trump vs Harvard: India Impact</a>, <a href="https://podcasts.apple.com/in/podcast/the-morning-brief/id1568661777?i=1000724471517">Of Dragons and Elephants: Modi&ndash;Xi in Focus</a> and <a href="https://podcasts.apple.com/in/podcast/the-morning-brief/id1568661777">much more</a>.
Catch the latest episode of &lsquo;The Morning Brief&rsquo; on <a href="https://www.etplay.com/etplay">ET Play</a>, <a href="https://economictimes.indiatimes.com/podcast?from=mdr">The Economic Times Online</a>,<a href="https://open.spotify.com/show/6PL5kfPbwURBEu6fHCVTOL?si=26ec0fbfa7134fea"> Spotify</a>, <a href="https://podcasts.apple.com/in/podcast/the-morning-brief/id1568661777">Apple Podcasts</a>, <a href="https://www.jiosaavn.com/shows/the-morning-brief/1/GNPiFQD2xpY_">JioSaavn</a>, <a href="https://music.amazon.in/podcasts/f378141f-9afb-495d-83da-9b08ec5047ac/the-morning-brief">Amazon Music</a> and <a href="https://www.youtube.com/@theetpodcasts">Youtube</a>.
 CREDITS: <a href="https://www.youtube.com/watch?v=LDpahaplhA4">DramaBox - </a><a href="https://www.youtube.com/shorts/wsq9Lp3O6Zg">Stream Drama Shorts</a>, <a href="https://www.youtube.com/watch?v=eRp4jqp9hsI">Story </a><a href="https://www.youtube.com/watch?v=AINSs6Qt4JI">TV</a>

To make sense of the week’s hottest stories in business, economy, politics and markets, journalists from the Economic Times chat with reporters and industry leaders in this thrice-weekly (Tuesday, Thursday, Friday) podcast.

The Morning Brief

Hooked in 90 Seconds: The Micro Drama Boom

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