Havas Chief on Ads Amid Global Uncertaint

India an Ad Growth Hub Amid Global Slowdown

 How do India compare with China?

Can India Overtake China in Ad Market

3 Key Drivers of India’s Ad Market Growth

Infra & Manufacturing Fuel India’s Appeal

Will Border Tensions Hit India’s Ad Market?

Tariffs & Tensions: Impact on Ad Spending

AI Disrupting Ads: Challenge or Opportunity?

 Blending AI with Legacy Ad Strategies

Is Traditional Advertising Here to Stay

How AI Is Changing Advertising Costs

Are Ad Industry Mergers Here to Stay?

Do Mergers Sideline Indie Ad Agencies?

Is Inorganic Growth on Havas’ Radar

 Pushing Ahead with Bolt-On Acquisitions?

Funds Set Aside for Inorganic Ad Growth?

What Challenges Does India’s Ad Market Face?

Conclusion

Credits

Havas Group, the world’s fifth-largest advertising network, counts India as one of its most successful markets. In this special Corner Office Conversation, Yannick Bolloré, Chairman and CEO of Havas Group, talks to Ratna Bhushan about why Indian branding and advertising is a “completely different world”. With several big accounts such as Reckitt Benckiser, HUL and Tata Steel and a headcount that has grown 10X in eight years and poised to double in the next few, Havas is betting big on India's booming middle class, digital-first consumers, and world-class talent base. Bolloré shares how India’s digitisation story where digital ad spends have overtaken traditional media offers a blueprint for the future. He also explains why Havas embraced AI early, how it’s slashing production costs while enabling hyper-personalised campaigns and why he wants every Havas employee to be AI-trained. Bolloré also discusses how geopolitical uncertainty from Trump’s tariffs to regional tensions continues to have an impact on advertising.

Tune in.

You can follow Ratna Bhushan on her Linkedin, Twitter profiles and read her Newspaper Articles. 

If you like this episode, check out more Corner Office Conversations from the podcast: Adar Poonawalla, Sandip Patel, The Mega Listing Of Vishal Retail, Corner Office Conversation with Philippe Schaillee, Global CEO, Costa Coffee, Antonoaldo Neves, Rajesh Jejurikar, Srikanth Velamakanni, and more!

Catch the latest episode of ‘The Morning Brief’ on ET Play, The Economic Times Online, Spotify, Apple Podcasts, JioSaavn, Amazon Music and Youtube.

Havas Group, the world&rsquo;s fifth-largest advertising network, counts India as one of its most successful markets. In this special Corner Office Conversation, Yannick Bollor&eacute;, Chairman and CEO of Havas Group, talks to Ratna Bhushan about why Indian branding and advertising is a &ldquo;completely different world&rdquo;. With several big accounts such as Reckitt Benckiser, HUL and Tata Steel and a headcount that has grown 10X in eight years and poised to double in the next few, Havas is betting big on India's booming middle class, digital-first consumers, and world-class talent base. Bollor&eacute; shares how India&rsquo;s digitisation story where digital ad spends have overtaken traditional media offers a blueprint for the future. He also explains why Havas embraced AI early, how it&rsquo;s slashing production costs while enabling hyper-personalised campaigns and why he wants every Havas employee to be AI-trained. Bollor&eacute; also discusses how geopolitical uncertainty from Trump&rsquo;s tariffs to regional tensions continues to have an impact on advertising.
Tune in. You can follow Ratna Bhushan on her <a href="https://www.linkedin.com/in/ratna-bhushan/">Linkedin</a>, <a href="https://x.com/ratnabhushanET">Twitter</a> profiles and read her <a href="https://economictimes.indiatimes.com/etreporter/author-ratna-bhushan-11974.cms?from=mdr">Newspaper Articles.&nbsp;</a>
If you like this episode, check out more Corner Office Conversations from the podcast: <a href="https://open.spotify.com/episode/1ZLex1NkE3Ol0Bzu6eb0mC?si=438f0ef627004280">Adar Poonawalla</a>, <a href="https://open.spotify.com/episode/2vgJyNcoP79KGd5H3SjVin?si=d039f643d4224f78">Sandip Patel</a>, <a href="https://open.spotify.com/episode/1NgB5QSzlLPiV7L1iFGVvI?si=2b05e3d7112f49f7">The Mega Listing Of Vishal Retail</a>, <a href="https://podcasts.apple.com/in/podcast/the-morning-brief/id1568661777?i=1000706459469">Corner Office Conversation with Philippe Schaillee, Global CEO, Costa Coffee</a>, <a href="https://open.spotify.com/episode/6oyAQs1iQpXQTiJ9a2fsAU?si=42483b27f888444a">Antonoaldo Neves</a>, <a href="https://open.spotify.com/episode/1MhH3C0n141kJ1rdpBfi5n?si=254767d0988b4f9b">Rajesh Jejurikar</a>, <a href="https://open.spotify.com/episode/6Q9aGmQzSl3kaNMfFcn3tq?si=4fff5bd4366f429d">Srikanth Velamakanni</a>, and <a href="https://podcasts.apple.com/in/podcast/the-morning-brief/id1568661777">more</a>!
Catch the latest episode of &lsquo;The Morning Brief&rsquo; on <a href="https://www.etplay.com/etplay">ET Play</a>, <a href="https://economictimes.indiatimes.com/podcast?from=mdr">The Economic Times Online</a>,<a href="https://open.spotify.com/show/6PL5kfPbwURBEu6fHCVTOL?si=26ec0fbfa7134fea"> Spotify</a>, <a href="https://podcasts.apple.com/in/podcast/the-morning-brief/id1568661777">Apple Podcasts</a>, <a href="https://www.jiosaavn.com/shows/the-morning-brief/1/GNPiFQD2xpY_">JioSaavn</a>, <a href="https://music.amazon.in/podcasts/f378141f-9afb-495d-83da-9b08ec5047ac/the-morning-brief">Amazon Music</a> and <a href="https://www.youtube.com/@theetpodcasts">Youtube</a>.

To make sense of the week’s hottest stories in business, economy, politics and markets, journalists from the Economic Times chat with reporters and industry leaders in this thrice-weekly (Tuesday, Thursday, Friday) podcast.

The Morning Brief

Corner Office Conversation with Yannick Bolloré, Havas Group Chairman & CEO