In a market long dominated by premium playbooks, Director of Reliance Consumer Products, T Krishnakumar is scripting a different FMCG story. Handpicked by Mukesh Ambani to build Reliance Consumer Products from scratch, he talks to host Ratna Bhushan about his strategy: targeting India's 500–600 million middle-class consumers, Krishnakumar is betting big on affordability at scale—a counterintuitive move in an inflationary environment. From resurrecting legacy brands like Campa to building Asia's largest AI-powered food parks and expanding to five million outlets, RCPL blends startup agility with conglomerate resources. As inflation eases and consumption revives, the critical question emerges: can an unwavering focus on value disrupt incumbents and influence India's consumption landscape for the next decade?

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