Bengaluru Challenges Ad Giants Mumbai, Delhi

Talent & Clients Fuel Bengaluru’s Ad Boom

Chennai’s Test-Market Legacy Boosts South

Bengaluru’s Tech Image Powered Ad Surge

Global Giants Fuel South’s Marketing Muscle

Founders Face Ad Realities, Head-On

Southern Indies Cast a Creative Spell

Would You Bet on Southern Indie Agencies?

Conclusion

Credits

Bengaluru is rapidly emerging as India’s new advertising epicenter, challenging the long-standing reign of Mumbai and Delhi. What’s driving this transformation? A dynamic combination of thriving startups, digitally native D2C brands, and a fresh crop of independent agencies that are reshaping the creative landscape. From fintech to fantasy sports, the city is drawing in forward-thinking advertisers eager to experiment. Its strong tech foundation positions it as a frontrunner in AI-enabled content, digital innovation, and hyperlocal campaigns. But the momentum isn’t limited to Bengaluru. Southern markets like Kerala, Chennai, and Hyderabad are also experiencing significant economic growth, rising consumer demand, and sectoral expansion. The pandemic only accelerated this shift, with remote work enabling talent to stay anchored in the South and flourish. Host Prasad Sangameshwaran is joined by Lloyd Mathias, business strategist and independent director; Kaustav Das, CEO and co-founder, Ralph&Das; and Rahul Vengalil, CEO & co-founder of TGTHR, as they unpack how Bengaluru and the broader South are rewriting the narrative of Indian advertising.

You can follow Anirban Chowdhury on his social media: Twitter and Linkedin

Also listen to Corner Office Conversations from the podcast: Adar Poonawalla, Sandip Patel, The Mega Listing Of Vishal Retail, Antonoaldo Neves, Rajesh Jejurikar, Srikanth Velamakanni, and more!

Catch the latest episode of ‘The Morning Brief’ on ET Play, The Economic Times Online, Spotify, Apple Podcasts, JioSaavn, Amazon Music and Youtube.

Bengaluru is rapidly emerging as India&rsquo;s new advertising epicenter, challenging the long-standing reign of Mumbai and Delhi. What&rsquo;s driving this transformation? A dynamic combination of thriving startups, digitally native D2C brands, and a fresh crop of independent agencies that are reshaping the creative landscape. From fintech to fantasy sports, the city is drawing in forward-thinking advertisers eager to experiment. Its strong tech foundation positions it as a frontrunner in AI-enabled content, digital innovation, and hyperlocal campaigns. But the momentum isn&rsquo;t limited to Bengaluru. Southern markets like Kerala, Chennai, and Hyderabad are also experiencing significant economic growth, rising consumer demand, and sectoral expansion. The pandemic only accelerated this shift, with remote work enabling talent to stay anchored in the South and flourish. Host Prasad Sangameshwaran is joined by Lloyd Mathias, business strategist and independent director; Kaustav Das, CEO and co-founder, Ralph&amp;Das; and Rahul Vengalil, CEO &amp; co-founder of TGTHR, as they unpack how Bengaluru and the broader South are rewriting the narrative of Indian advertising. You can follow Anirban Chowdhury on his social media: <a href="https://twitter.com/AnirbanET">Twitter</a> and <a href="https://www.linkedin.com/in/anirban-chowdhury-b5067219/">Linkedin</a>
Also listen to Corner Office Conversations from the podcast: <a href="https://open.spotify.com/episode/1ZLex1NkE3Ol0Bzu6eb0mC?si=438f0ef627004280">Adar Poonawalla</a>, <a href="https://open.spotify.com/episode/2vgJyNcoP79KGd5H3SjVin?si=d039f643d4224f78">Sandip Patel</a>, <a href="https://open.spotify.com/episode/1NgB5QSzlLPiV7L1iFGVvI?si=2b05e3d7112f49f7">The Mega Listing Of Vishal Retail</a>, <a href="https://open.spotify.com/episode/6oyAQs1iQpXQTiJ9a2fsAU?si=42483b27f888444a">Antonoaldo Neves</a>, <a href="https://open.spotify.com/episode/1MhH3C0n141kJ1rdpBfi5n?si=254767d0988b4f9b">Rajesh Jejurikar</a>, <a href="https://open.spotify.com/episode/6Q9aGmQzSl3kaNMfFcn3tq?si=4fff5bd4366f429d">Srikanth Velamakanni</a>, and <a href="https://podcasts.apple.com/in/podcast/the-morning-brief/id1568661777">more</a>!
Catch the latest episode of &lsquo;The Morning Brief&rsquo; on <a href="https://www.etplay.com/etplay">ET Play</a>, <a href="https://economictimes.indiatimes.com/podcast?from=mdr">The Economic Times Online</a>,<a href="https://open.spotify.com/show/6PL5kfPbwURBEu6fHCVTOL?si=26ec0fbfa7134fea"> Spotify</a>, <a href="https://podcasts.apple.com/in/podcast/the-morning-brief/id1568661777">Apple Podcasts</a>, <a href="https://www.jiosaavn.com/shows/the-morning-brief/1/GNPiFQD2xpY_">JioSaavn</a>, <a href="https://music.amazon.in/podcasts/f378141f-9afb-495d-83da-9b08ec5047ac/the-morning-brief">Amazon Music</a> and <a href="https://www.youtube.com/@theetpodcasts">Youtube</a>.

To make sense of the week’s hottest stories in business, economy, politics and markets, journalists from the Economic Times chat with reporters and industry leaders in this thrice-weekly (Tuesday, Thursday, Friday) podcast.

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