AI tooling becomes an investor asset class

The India chapter begins

Why India, why now?

Pricing in India

The real differentiator

Brand recall vs OpenAI/Google

 Safety as a premium feature

India as a testbed

What success looks like

Is Anthropic late to India's AI party—or perfectly timed? In this episode of The Morning Brief, host Anirban Chowdhury speaks with ET’s Disha Acharya and Puran Choudhary about Anthropic's strategic entry into India's rapidly maturing generative AI market. The conversation explores why the company prioritizes enterprise clients over price-sensitive consumers, how its partnership with Infosys positions it within India's multi-million dollar IT ecosystem, and what makes Claude's focus on Indic language support a genuine differentiator. From hosting developer days and hackathons to building datasets for long-tail languages through nonprofit collaborations, Anthropic’s India stack is significantly large. This episode examines whether India serves as an innovation ground or simply a data mine. As pilots transition to full-scale deployments with governance frameworks solidifying, the episode questions whether widespread IT service integration and public sector adoption will cement Anthropic's leadership.
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You can follow Anirban Chowdhury on his social media: X and Linkedin

Check out other interesting episodes like: How Will a Volatile ₹ Impact You in 2026?, How Quick Commerce is Triggering a Health Crisis for Gen Z, India’s Labour Law Reboot, Viral to Valuation: Building Women’s Cricket as a Brand and much more.

Catch the latest episode of ‘The Morning Brief’ on The Economic Times Online, Spotify, Apple Podcasts, JioSaavn, Amazon Music and Youtube.

Credit @moneycontrol

Is Anthropic late to India's AI party&mdash;or perfectly timed? In this episode of The Morning Brief, host Anirban Chowdhury speaks with ET&rsquo;s Disha Acharya and Puran Choudhary about Anthropic's strategic entry into India's rapidly maturing generative AI market. The conversation explores why the company prioritizes enterprise clients over price-sensitive consumers, how its partnership with Infosys positions it within India's multi-million dollar IT ecosystem, and what makes Claude's focus on Indic language support a genuine differentiator. From hosting developer days and hackathons to building datasets for long-tail languages through nonprofit collaborations, Anthropic&rsquo;s India stack is significantly large. This episode examines whether India serves as an innovation ground or simply a data mine. As pilots transition to full-scale deployments with governance frameworks solidifying, the episode questions whether widespread IT service integration and public sector adoption will cement Anthropic's leadership. Tune in
You can follow Anirban Chowdhury on his social media:&nbsp;<a href="https://twitter.com/AnirbanET">X</a> and <a href="https://www.linkedin.com/in/anirban-chowdhury-b5067219/">Linkedin </a>Check out other interesting episodes like: <a href="https://podcasts.apple.com/in/podcast/the-morning-brief/id1568661777?i=1000742733036">How Will a Volatile ₹ Impact You in 2026?</a>, <a href="https://podcasts.apple.com/in/podcast/the-morning-brief/id1568661777?i=1000740924439">How Quick Commerce is Triggering a Health Crisis for Gen Z</a>, <a href="https://podcasts.apple.com/in/podcast/the-morning-brief/id1568661777?i=1000738734300">India&rsquo;s Labour Law Reboot</a>, <a href="https://podcasts.apple.com/in/podcast/the-morning-brief/id1568661777?i=1000738205536">Viral to Valuation: Building Women&rsquo;s Cricket as a Brand</a> and <a href="https://podcasts.apple.com/in/podcast/the-morning-brief/id1568661777">much more</a>. Catch the latest episode of &lsquo;The Morning Brief&rsquo; on <a href="https://economictimes.indiatimes.com/podcast?from=mdr">The Economic Times Online</a>,<a href="https://open.spotify.com/show/6PL5kfPbwURBEu6fHCVTOL?si=26ec0fbfa7134fea"> Spotify</a>, <a href="https://podcasts.apple.com/in/podcast/the-morning-brief/id1568661777">Apple Podcasts</a>, <a href="https://www.jiosaavn.com/shows/the-morning-brief/1/GNPiFQD2xpY_">JioSaavn</a>, <a href="https://music.amazon.in/podcasts/f378141f-9afb-495d-83da-9b08ec5047ac/the-morning-brief">Amazon Music</a> and <a href="https://www.youtube.com/@theetpodcasts">Youtube</a>. Credit <a href="https://www.youtube.com/watch?v=H6lDVhSk3Q8">@moneycontrol</a>

To make sense of the week’s hottest stories in business, economy, politics and markets, journalists from the Economic Times chat with reporters and industry leaders in this thrice-weekly (Tuesday, Thursday, Friday) podcast.