 Who is building what and why? 

AI studios: who's spending what & how much

What is the  business model?

Beyond micro dramas: can AI studios last?

AI studios: how big is the hiring push?

Will AI kill creative jobs in media?

JioHotstar's AI chief on his role

Why JioHotstar built a standalone AI unit

How much goes into the AI budget?

Scale & ambition of the AI division

Using AI to generate trailers & content

In-house vs external AI creative talent

Where will AI work best in storytelling?

AI's role in media over the next few years

Will AI cause job losses in media?

Actors & technicians: who loses out?

India's media and entertainment industry is actively exploring new frontiers in AI. From JioHotstar's dedicated AI content division to Kishore Lulla's $150 million Eros Innovation play, the country's biggest streaming and production companies are building AI studios from the ground up. The economics are hard to ignore, production costs down 60-70%, delivery timelines cut by half. But beyond micro dramas, the ambition stretches to web series, animation, and films. Host Anirban Chowdhury, ET's in house entertainment journalist and film critic Rajesh N Naidu and JioHotstar's chief architect Vijay Seshadri explains the three pillars powering the platform's AI strategy.

You can follow Anirban Chowdhury on his social media: X and Linkedin

Check out other interesting episodes like: Mythos Blocked: When AI Becomes a Weapon of State, India wants manufacturing at 25% of GDP — will AI in factories help?, The Gold That Wasn't There: Inside SEBI's Case Against Rajesh Exports,Hills of Brew,  Semaglutide Goes Generic: Big Pharma’s Moat Breaks  and much more.

 

Catch the latest episode of ‘The Morning Brief’ on The Economic Times Online, Spotify, Apple Podcasts, JioSaavn, Amazon Music and Youtube.

India's media and entertainment industry is actively exploring new frontiers in AI. From JioHotstar's dedicated AI content division to Kishore Lulla's $150 million Eros Innovation play, the country's biggest streaming and production companies are building AI studios from the ground up. The economics are hard to ignore, production costs down 60-70%, delivery timelines cut by half. But beyond micro dramas, the ambition stretches to web series, animation, and films. Host Anirban Chowdhury, ET's in house entertainment journalist and film critic Rajesh N Naidu and JioHotstar's chief architect Vijay Seshadri explains the three pillars powering the platform's AI strategy. You can follow Anirban Chowdhury on his social media:<a href="https://twitter.com/AnirbanET"> X</a> and<a href="https://www.linkedin.com/in/anirban-chowdhury-b5067219/"> Linkedin </a>Check out other interesting episodes like: <a href="https://podcasts.apple.com/in/podcast/the-morning-brief/id1568661777?i=1000773195744">Mythos Blocked: When AI Becomes a Weapon of State</a>, <a href="https://podcasts.apple.com/in/podcast/india-wants-manufacturing-at-25-of-gdp-will-ai-in/id1568661777?i=1000760758322">India wants manufacturing at 25% of GDP &mdash; will AI in factories help?</a>, <a href="https://podcasts.apple.com/in/podcast/the-morning-brief/id1568661777?i=1000771780142">The Gold That Wasn't There: Inside SEBI's Case Against Rajesh Export</a>s,<a href="https://podcasts.apple.com/in/podcast/the-morning-brief/id1568661777?i=1000738205536"> </a><a href="https://podcasts.apple.com/in/podcast/the-morning-brief/id1568661777?i=1000772576757">Hills of Brew</a>,&nbsp; <a href="https://podcasts.apple.com/in/podcast/the-morning-brief/id1568661777?i=1000756051799">Semaglutide Goes Generic: Big Pharma&rsquo;s Moat Breaks</a>&nbsp; and<a href="https://podcasts.apple.com/in/podcast/the-morning-brief/id1568661777"> much more</a>.
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Catch the latest episode of &lsquo;The Morning Brief&rsquo; on<a href="https://economictimes.indiatimes.com/podcast?from=mdr"> The Economic Times Online</a>,<a href="https://open.spotify.com/show/6PL5kfPbwURBEu6fHCVTOL?si=26ec0fbfa7134fea"> Spotify</a>,<a href="https://podcasts.apple.com/in/podcast/the-morning-brief/id1568661777"> Apple Podcasts</a>,<a href="https://www.jiosaavn.com/shows/the-morning-brief/1/GNPiFQD2xpY_"> JioSaavn</a>,<a href="https://music.amazon.in/podcasts/f378141f-9afb-495d-83da-9b08ec5047ac/the-morning-brief"> Amazon Music</a> and<a href="https://www.youtube.com/@theetpodcasts"> Youtube</a>.

To make sense of the week’s hottest stories in business, economy, politics and markets, journalists from the Economic Times chat with reporters and industry leaders in this thrice-weekly (Tuesday, Thursday, Friday) podcast.

The Morning Brief

AI Studios: The New Entertainment Frontier