In this special edition of The Morning Brief, hosts Anirban Chowdhury and Dia Rekhi chat with three of the world’s most dynamic content creators, Mark Rober (a former NASA engineer turned YouTube star), Mayo Japan (a Hindi-speaking Japanese creator bridging Indian and Japanese cultures), and Brandon B (a VFX expert and viral storyteller). From viral Halloween costumes to high-budget STEM experiments, and from short-form content to cultural crossovers, the episode explores the evolution of YouTube content creation. The guests share insights on AI’s disruptive potential, monetization beyond ad revenue, the rise of YouTube on TV, and why authenticity and passion remain at the heart of their work.

You can follow Dia Rekhi on social media: Linkedin & Twitter

You can follow Anirban Chowdhury on his social media: Twitter and Linkedin

Check out other interesting episodes from the host like: Tariffs trump trade, The Curious Case of IndusInd Bank, The Influencer Economy’s Quiet Reset, India’s Biggest Hospital has a Chronic Illness and much more.

Catch the latest episode of ‘The Morning Brief’ on ET Play, The Economic Times Online, Spotify, Apple Podcasts, JioSaavn, Amazon Music and Youtube.